Aff Playbook Private Mastermind Group

Aff Playbook Private Mastermind Group

What if you could cut your learning time in half and finally master affiliate marketing?

Hey Everyone,

I want to tell you about an exciting new training program I’m launching. Most of you know me from the Aff Playbook forum, but for those that don’t or who just joined, I’ll share a short bio.

I started online marketing over a decade ago when I was sick of my day job and looking for a way to finally work for myself. It wasn’t too long before I was making enough money to quit my job and start living my dream of running my own business.

Over the last decade, I’ve:

– Been the top (highest revenue generating) affiliate at several networks
– Consulted affiliate networks and traffic sources to help them grow
– Ran countless successful campaigns across the most popular traffic sources and niches
– Personally coached thousands of affiliates
– Built the Aff Playbook forum
– Held multiple sold out private masterminds

I love online marketing because it’s enabled me to live life on my terms. For me, that means owning a comfortable house in an upscale Northern California neighborhood. It means feeling secure and knowing the bills are getting paid. Maybe best of all, it means being able to take off whenever I feel like it, whether it’s for a nice day out of the office or a first-class European vacation. I’m not that concerned with turning life into an extended rap video, but who knows – maybe I’m saving that for the mid-life crisis. The point is that online marketing is full of opportunity and it’s been really good to me (and many, many others).

I get asked to do private coaching all the time, but in my experience, most people improve faster in small group settings. Not only do you get to see what other group members are succeeding and failing at, but you get the support and encouragement of other people who are equally dedicated to similar goals. Instead of learning only from your own mistakes, you can spot patterns across the group and learn from them.

After much planning, I’m finally ready to unveil a program I feel 100% confident will greatly improve your business.

Announcing The Aff Playbook Mastermind Group

Do any of these sound like you?

– You run campaigns, but are never totally sure if you’re doing the ‘right thing’. Are you killing it too soon? Missing out on a profitable campaign?
– You struggle to find something profitable that lasts
– You want to build a real business with online marketing but don’t know where to focus
– You’re sick and tired of the ups and downs associated with normal affiliate marketing
– You’ve had a little success but you’re just not sure how to translate that into a real career that can support you (and your family) over the long-term
– You Feel like you’re getting traction but not making progress

If any of those sound familiar, don’t feel bad. They’re some of the most common issues I see affiliates struggle with.

Who is this mastermind for?

This mastermind is ideal if you want to:

– Increase profits through affiliate marketing and other online opportunities
– Learn the most cutting edge strategies working right now
– Remove the ups and downs associated with affiliate marketing, and build a long-term sustainable business
– Implement strategies to take your business far beyond what you’ve done before
– Be part of a group of driven individuals committed to success and helping each other.

This mastermind is NOT for you if…

– You want to get rich as fast as possible
– You want instant results
– You want to sit back and not participate

I would never promise those things because that mindset doesn’t work.

What do you get in the mastermind?

As a member of the Aff Playbook Mastermind you get:

– 1 group phone call every other week

These calls are where we learn and help each other to accomplish our goals. We’ll review your progress and keep you on track. You’ll get a chance to ask questions, and work on your problems. We’ll identify areas for you to focus on, and make sure you keep moving in the right direction.

Everyone will get individual attention, and specific actionable advice they can work on.

– Private Facebook Group

As a mastermind member, you’ll get access to a private Facebook group where you can communicate with other members in between calls.

– Lifetime access to call recordings

Each call will be recorded so you can listen or take notes whenever you want.


Bonus #1 – APB Forum Access

As a mastermind member, you’ll receive complimentary access to the Aff Playbook Forum + Tools as long as you’re an active member of the mastermind.

Bonus #2 – Private coaching session with David

A 1-hour private coaching call with me. This isn’t even something I normally offer, and you get it for free just for joining the mastermind. The entire focus of the call is to help you work on whatever you need most. We’ll identify your strengths, weaknesses, and potential opportunities or trouble spots so you can hit the ground running in the Mastermind Group.


– What time will the coaching call be?

One of the many awesome things about running an online business is that you get to network with people from across the globe. However, this does create some challenges when scheduling group calls. I’m purposely not setting a time for the call until our initial group is formed. I want to vote on a time when the most people can make it.

– Is this for newbies or advanced marketers? How much experience do I need?

This totally depends on the group I form. I will be personally interviewing each applicant to make sure they’re a good fit. I’m going to match up people by experience so we can learn as a group as fast as possible.

You don’t need a lot of experience to get value from the group, but I want to emphasize that we won’t be covering things like how to set up tracking or get an affiliate link from your network. Those are things you can easily get answered elsewhere (like in the forum, with your free membership). We want to focus on things you can’t get anywhere else – things that are personalized to you and your business – personal blocks, scaling your strengths, and anything else we uncover in the coaching sessions.

– How many people will be in the group?

This will be a very small group (under 10 people) so we can maintain maximum focus and make sure every member gets the most out of it. This will also allow myself and other members to share things that are working without fear of it getting saturated.

There will be at most, 2 groups. I want to give each group maximum attention, and this is all I can properly devote myself to.


The first payment is $747 which covers your first 3 months. I’m structuring it this way so you get maximum value, and we build a group who can grow together. We will make a lot of progress in the first month, but you can’t expect success in just a few calls. It would be damaging to the group to have a high turnover rate, because we want people who are seriously committed to their businesses and their own success. After the initial 3 months, the cost is $297 per month.

Warning – there is a very limited number of spots available, so if you miss this opportunity there may not be a spot open for a long time. Members who leave and wish to come back will have to wait for a spot to open back up.

This is an investment in your business that can pay for itself multiple times over. For about $8/day, you’re getting access to world class training and networking that will help grow your business beyond what you thought possible. By taking this opportunity to invest in yourself and your business, you’ll gain skills and knowledge that will help you earn a consistent income for the rest of your life.

To join, please fill out this very short survey ( so I can get an idea what group to place you in. This isn’t an application, so just answer as accurately as you can. I will divide the two groups based on goals and experience level to make sure people get the maximum benefit from the coaching.

The group will start approximately the week of August 8th.

As always, please let me know if you have any questions!

Free Webinar – The Perfect Niche for Your Authority Site

Free Webinar – The Perfect Niche for Your Authority Site

One of the best long term projects you can do online is creating an authority site. Authority sites are high quality websites that get a massive amount of traffic, and generate substantial income for their owners. Google loves them, traffic rolls in from social media, and people naturally link to your site from all over.

You probably already know that building an authority site is one of the best ways to create a substantial long-term income online while also creating an asset you can sell at a later time, if you choose.

So why on earth haven’t you built an authority site yet??

It sounds so simple, right? You pick a topic you like, build a site with quality content, and once you get some traction, it practically promotes itself.

In truth, though, building authority sites is like the New Year’s resolution of online business. Everybody talks about doing it. Everybody wants the rewards. But almost no one follows through. Some people don’t know where to start, and even more get off track in the early phases, and end up abandoning what could be a very successful site.

What usually happens is that you get excited. You have a million ideas, and after some research, you settle on one and buy a domain. Maybe you even get some content up – but somewhere between here and actually having a successful authority site, you lose steam or aren’t sure what to do next. Maybe it’s the pathetic visitor count in Analytics. Maybe you can’t even figure out where to start. Maybe you get started and immediately begin to have doubts about whether it will ever make money.

Join me for a webinar all about choosing the best niche for your authority site. In the webinar we’ll show you…

  • What exactly is an authority site
  • Examples of real life authority sites
  • Whats important in a niche
  • Where to get niche ideas
  • Testing your idea to make sure there’s interest in the niche

We’ll also be walking you through the complete process of evaluating your niche ideas.

The webinar will be Wednesday April 8th at 6pm Pacific time. You can register for this free webinar here. Hope to see you there!

Aff Playbook Consulting Master Class Registration Open

Aff Playbook Consulting Master Class Registration Open

If you’re a member of the forum, you already know Stefanie. She’s been a member since 2009, and posts lots of amazing stuff. One of her most popular threads is a 7 part series on becoming a freelance consultant. Now, she’s offering a 6 week consulting master class starting May 6th designed to make you a successful freelance consultant.

For anyone thinking about this class – I highly recommend it. I’ve sat in on Stefanie’s previous consulting class, and seen what she’s offering in this one and there’s a ton of value here.

If you’re thinking ‘I don’t know enough to be a consultant’ – you’re wrong. Even after I was really successful as an affiliate, and making tons of money, I still thought ‘yeah but no way I’m qualified to consult’. For some reason it can seem intimidating, but you have to realize so many ‘consultants’ know way less than most of us. Taking this class will put you so far ahead of the pack, it will pay for itself many times over.

Below, is Stefanie’s write up about the class. Feel free to ask any questions in the comments, or inside the forum. *note – you do not need to be a member of the forum to take this class.*

Almost everyone I know through affiliate marketing has talked about doing consulting work at some point. There are a ton of benefits to consulting, especially for affiliates and other internet marketers:

  • Client work (especially ongoing clients) can add a degree of stability to your income, making it far less likely you’ll ever have to return to a day job.
  • You get to see and learn things you wouldn’t typically encounter as an affiliate – back-end advertiser experience, 6 and 7-figure monthly ad campaigns, the inner workings of e-commerce companies, highly sophisticated sales funnels, etc.
  • You grow a diverse professional network that includes people outside the relatively small affiliate world.
  • If you do envision a future in working for someone else, client work gives you references and verifiable experience you can use later.
  • You get variety. Building campaigns or websites day in and day out can get boring if that’s all you do.

Ever since I outed myself as a consultant, tons of people have come to me to ask how they can get started in consulting work. They have a general idea of what to do, but they aren’t quite sure where to start. They say things like:

  • I’m not sure where to start. What services would I offer?
  • How can I get experience? Why would anyone hire me? How can I prove I know what I’m talking about?
  • I don’t like the idea of calling up businesses and asking for work.
  • Bidding sites suck, and I don’t want to compete with $2/hour Indian workers.
  • I had a client once, and it took up all my time. I don’t like clients.
  • I don’t know how to interact with clients. What do I do about contracts, reporting, making myself seem like a professional…? I feel like there should be some official procedure or something, and I don’t know what it is.
  • I don’t know how much to charge. I’m afraid I’ll ask for the wrong amount.
  • I don’t know how to make myself seem like a better choice than a hundred other people doing the exact same thing I want to do.
  • I have a bad habit of ending up with clients who put me in a bad mood, abuse me, try to lowball me, avoid payment, or nitpick everything.
  • I don’t know how to make consulting scale without opening up some kind of agency and taking on a bunch of work I don’t want to do.

Every time I talk to someone about how they want to do consulting, I take notes about why they’re not actually doing much of it. This course is uniquely designed to answer those questions and give you a specific, actionable plan to follow.

Course Agenda

Week One: What Services to Offer, & How to Get Credibility

  • Types of services you can sell – with examples of sample project types and budget ranges
  • Choosing services to offer – which ones will give you the best return for your skillset?
  • What to do if you lack experience
  • Ways anyone halfway competent can get experience with minimal effort
  • Mining your past for things that can be marketed as relevant experience – you probably have more experience than you think, and I’ll show you how to leverage it.

Week Two: Finding & Pitching Clients

  • Locating potential clients – specific processes you can use, including tips and approaches if you’re a little shy or hesitant to randomly call businesses
  • Planning the most effective sales approach for each client (hint: don’t just call them up and start talking)
  • How to figure out the client’s hidden agenda – if you can figure it out, you’ll have the client practically begging to give you money

Week Three: Filtering Clients & Negotiating Contracts to Save Yourself Headaches

  • Determining what kind of clients you want to work with – and don’t want to work with
  • The pros and cons of different types of clients – and why matching yourself with the wrong type can torpedo your consulting business, no matter how skilled you are at doing the work
  • Client warning signs and ways to probe clients to see if they’ll be troublesome
  • Setting up milestones for both payment and delivery
  • Keeping your risk of non-payment low – plus highly effective ways to deal with non-paying clients AND keep everyone happy (lawyers are a last resort)
  • Managing client expectations through initial contracts/agreements

Week Four: Client Reporting & Useful Tools

  • Determining the best reporting for each client and project – too much information reported can hurt as much as too little
  • Generating professional-looking reports
  • Tools to help automate the reporting process
  • Tips for outsourcing reporting you can’t automate
  • Bonus: Client Psychology – subtle tips to keep clients happy and give an even greater perception of value

Week Five: Outsourcing 101 – Reducing Your Workload So You Can Scale

  • Baby steps to start outsourcing small and tedious tasks
  • How to create instructions for your assistants (including some sample instructions I’ve used with my own assistants – which you can customize for your purposes)
  • Cutting out inefficiencies – and training your clients to keep things simple

Week Six: Taking Your Business to the Next Level – Making More Money

  • Understanding the 3 levels of projects – and how you can move up to better, more lucrative projects
  • Classic consulting firm structure used by big firms like McKinsey & Booz Allen – and how you can modify it for an all-online business
  • Creating additional streams of income through your client business
  • And finally – bringing in a higher caliber of outsourced help so you can eliminate more of your workload and focus on big picture stuff

Each week, we’ll have one 60-90 minute class via webinar. The first part will be for the lesson and demonstration (including some live client examples I’ve gotten permission to share), and the second part will be for discussion and questions.

It doesn’t matter if you have clients or you haven’t started – but the course will work best for you if you’re taking action and asking questions each week.

For every class, you’ll get a PDF outline of the day’s topics, along with extra resources and recommended action steps (where applicable). Some weeks will also include sample forms or documents you can use in your business. Each call & all the materials will be posted in a special, member’s only area where you’ll have lifetime access to review the materials anytime you want.

There isn’t another consulting course out there like this where you get to work one on one with someone who has a ton of experience working with both small to mid-sized businesses AND major, household-name brands. If you’ve ever thought about doing consulting work to make extra money or to diversify your affiliate business, this is the class for you. Even if you don’t do it full-time, think about how a single client could pay off some debts, give you extra testing money, or just make sure you get the bills paid if you have a few bad affiliate months. Think of what that experience will do to sharpen your overall marketing skills – not to mention the under-the-radar niches and opportunities you’ll spot long before other affiliates.

To keep quality high and ensure there’s plenty of time to give everyone individual attention, spots are limited. We’ve never done this course before, and there’s no guarantee we’ll do it again – so if you’re interested, I encourage you to sign up. From now through April 20th, early bird pricing of $597 is in effect. Procrastinators who sign up later than that will pay $697 if spots are still available.

The course will be held on Tuesdays at 2pm Pacific from May 6th to June 10th (6 weeks). As I mentioned above, classes will range from 60-90 minutes depending on the amount of questions and discussion.

To sign up and reserve your spot, click here.

Aff Playbook Podcast Episode 1 – What Makes a Successful Affiliate

Here’s a presentation I did called What Makes a Successful Affiliate. It’s based on being in the industry for a long time and what I’ve seen coaching affiliates through Aff Playbook. There are certain things I see over and over with people who eventually succeed, and those who continue to struggle. Hopefully this video helps you identify successful strategies you should continue to work on, and unsuccessful strategies you should avoid. You might not even realize you’re doing some of these things!

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Don’t forget to subscribe via iTunes, and leave a review if you enjoyed it!



The Portfolio Theory – How to Build a Million Dollar Affiliate Business

The Portfolio Theory – How to Build a Million Dollar Affiliate Business

The portfolio theory is something I’ve mentioned before in webinars and forum threads to illustrate the need to diversify your business. This concept is important if you want to last as an affiliate in this day and age. When you learn to treat your business like a portfolio, you’ll have a well diversified affiliate business.

When we talk about a portfolio, the first thing that comes to mind might be a stock portfolio. This isn’t too far off what your affiliate business portfolio operates like. A good stock portfolio would have your money invested in different types of stocks – some risky, some stable, different sectors, etc.

Just for example purposes, look at this stock portfolio

If you took your money to an investment professional, they would do something like this. Now, imagine you took your money to someone and they invested it like this:

Congratulations, 100% of your money is invested into Walmart! It’s not that Walmart is a bad thing to invest in. It’s that you don’t want to invest all your money in Walmart. What if the people of Walmart decided to stop shopping there and the stock took a nose dive along with your money? You could lose a lot very quickly, and have no other investments to offset the loss. Pretty easy to understand – your investment guy (or girl!) is terrible.

You decide to take your money to another investment professional, and they invest your money like this:

Looks much better right? Your money is evenly invested in 5 different stocks. Great, this looks well diversified! Then in the not too distant future, you get a call from your stock broker saying your holdings took a massive hit, and you lost a bunch of money. How could this have happened? You didn’t have more than 20% of your money invested in one company, so what gives?

If you look at the chart above a little closer, you should notice something about the companies you’re invested in. They’re all from the same industry. So, no matter how well you’re diversified within that industry, it’s not diversified enough from an overall business perspective. What if the economy took a big hit, and people started shopping less? The whole industry takes a hit, not just one or two companies.

Hopefully you can see the failure of the above investment scenarios, and already have some ideas about your affiliate business.

Look at an affiliate who is just running 1 campaign (The dating offer be2)

Not well diversified is it? Now, just like in the stock example, there might be a lot of money in this offer. The problem is, if you’re devoting all your money and time to just this one offer you end up with 2 potential problems:

1) The offer dies for whatever reason, leaving you back to square 1 looking for a new offer.

2) Since you devoted all your time to this one offer, you have no other campaigns or areas of your business developed.

That’s not a fun situation to be in, trust me. That’s not to say, you shouldn’t put more time and effort into a campaign if it’s going to mean a lot more money. However, it does mean you have to think about a few things.

1) It’s ok to put a lot of time and money into an offer that’s working really well at the moment, but…
2) You have to think about how much time you’re spending on the campaign to make that extra money.

Example: You launch a dating campaign that’s netting you $200/day. This is more than any campaign you’ve done before, so you devote all your energy to this campaign. What happens a lot though, is people spend 5 more hours per day on this campaign to only squeeze $25/day more out of it. Is $25 more per day worth 5 hours per day? That’s like earning $5/hour. In that situation, I can guarantee you could find more lucrative projects to spend 5 hours per day on.

As I wrote the above example, I realized I committed a common mistake affiliates makes (including me, yes!) – thinking in terms of all or nothing. This is a huge problem for affiliates, and they don’t usually realize they’re doing it just like I didn’t when writing the example above.

If I had a campaign making $200/day and I wanted to spend more time scaling it, I don’t have to spend all my available time scaling it. If I had 5 extra hours to work, I’m not really sure it would be productive to spend the whole 5 hours on this campaign no matter how much I was making from it. Even if I did 3 hours on this campaign, that leaves me another 2 to work on other projects and streams of income.

Think about this when you work on campaigns. You should think of your time as a portfolio too! What % of your time are you going to devote to each campaign or project?

Going back to the above example, if all my income is generated from the be2 offer, it could all be wiped out if something happened to that offer. So, you can diversify into other offers like this:

Now, if be2 stops converting, I only lose 25% of my income. There is still an issue with the above though in that my income is all coming from one niche. This isn’t always bad, but it’s not as diversified as I like to be.

Something like this would be a little more balanced:

The above isn’t a recommendation, just an example of how you could diversify into different niches. Just keep this concept in mind when running campaigns. I don’t like to run in just one niche because things change fast in this industry. It’s not just that a niche might get saturated, or stop converting…it’s that I’m not spending time learning anything else. I might get really good at that niche, but I’m not developing skills in any other area.

You can also think about this in terms of traffic sources. Are you running just on POF? Just on FB? What happens when/if you can’t do that anymore? Do you have to start at square 1 learning a new traffic source? It happens to affiliates all the time.

Does this look very diversified?

If Facebook is your main income source, I’m not saying to drop the time you spend on it in half. Even if you just devote 10% of your time to something else it will pay off.

10% isn’t much to ask, but it will go a long way to diversifying your business.

What should you diversify into?

Glad you asked! I would like to know the answer too. I’m only half kidding, but this question doesn’t have a right answer. Let’s list the things you could diversify into:

Traffic Types

Media Buys

Offer Types

CPA offers (dating, weight loss, etc.)
PPS offers (Shareasale, CJ, etc.)
Downloadable software
PPC (getting paid when someone clicks on an ad)

Other Projects

Building a tool
Building an app
Creating your own product or course
Creating your own offer
Running a startup
Inventing something
Niche sites
Starting a traffic source

Those are really just scratching the surface, and for each item listed there are multiple sub items. PPV could mean running on Lead Impact, Traffic Vance, etc.

An ideal affiliate portfolio would involve these elements:

– Running CPA offers & PPS offers on different traffic sources
– Long term sites – niche sites, authority sites, etc.
– Smaller, stable projects that can be outsourced (example – video marketing)
– Researching and testing of new methods, traffic sources, projects, etc.
– Learning subjects like HTML, basic programming, etc.
– Analyzing and keeping up with the industry

For the longest time, I thought my curse was ‘jack of all trades, master of none’. I was really good at learning something and putting it into practice, but I never took it as far as some people. It wasn’t until fairly recently that I started looking at this as a good thing. It’s made me more diversified for one. It’s also given me the opportunity to learn different skills I can apply to many different projects. So instead of being upset that so and so is earning 30% more than me on some offer or traffic source, I’m happy earning 70% of what they do becasue it leaves me more time to develop other areas of my business and actually earn more because I have more projects going on. Plus, I have more stability in my business becasue I’m diversified in different areas.

To start working on these ideas, this is what I would recommend

1. Write down every task you do right now and how long you spend on it:

Check stats, launch campaigns, read forums, build sites, etc. Just write down what you do and how much time you spend on it. Don’t guess on this, just observe and write down how long you spend on each task. Do this for 1 week, so you get a baseline on where your efforts are going. Be honest with yourself too – if you spend 1 hour looking at Facebook, write that down.

Once you’ve done that for about a week, make a list with the time spend on tasks as a percent. Take the total time you worked, then figure out what % of that you spent on each task.

2. Now that you know what you are doing, write out a portfolio of what you should be doing.

Analyze what you’re spending time on, and decide if you need to be spending that much time doing it. Are you checking your stats for an hour per day? Is that really necessary? Can you do the same amount of work in 30 min instead? Is all your time going to one traffic source? Are you learning anything new or growing your business in any other areas?

Write out a business plan based on what you’ve been working on and what areas you want to expand into.


30% Dating on Facebook
25% Loans on PPV
20% Building authority sites
15% Creating a digital product
5% Kindle publishing
5% Researching new areas to expand into

This is just an example, but gives you an idea how you can diversify your business. Affiliates, historically are very short sighted. They’ll choose to put 100% of their time and energy into an offer or traffic source that’s ‘hot’ at that time. It’s not wrong to put a lot of time into something that’s working great at the moment, but there usually isn’t a need to put 100% of your time into it. Again, even if you scale back to 80% of your time, that means 20% of your business is still growing in other areas. When that offer or traffic source dies (and it will), you’ll still have the other campaigns or projects you were spending 20% of your time on. More importantly, you’ll have knowledge in another area and be more adaptable.

If you’re like me, it helps to visualize things. I find this makes it click more (pun intended) in my head. A super easy way to do this is in Excel.

Open a new sheet, and write out whatever data you want to look at. Do this after your initial assessment of where your time is going.

Highlight the data and click insert, then ‘pie’ (I chose 2-d in these examples). Click on the chart, and it will bring up the chart tools tab on top. I change the chart layout so I can see everything as a %

Nothing too fancy, but this really helps me analyze where my business is going. Sometimes I don’t realize I’m spending so much, or so little time on something until I look at it this way.

I strongly encourage everyone to analyze their business in this, or a similar manner. It will help you grow as an affiliate and business owner. Think about the results of putting just a small % of your time into other projects. It’s not something that pays off overnight, but if you come back to this thread a year later and have spend 10% of your time building niche sites or something, I guarantee it will pay off and you’ll have something impressive to show for it.

Remember that to approach affiliate marketing as a smart business owner, you need to put an end to the ‘all or nothing’ thinking. Businesses grow, change, and adapt. Your business will be more stable, and you’ll make more money than the affiliates who put all their eggs into one basket. I totally understand the temptation to chase the latest hot thing, and I’m not saying you shouldn’t. Just don’t put everything into it, and save a small % of your work time for other projects.

It’s important to think of this portfolio as constantly evolving. It’s not going to stay the same month to month. Take some time on a regular basis to do a quick analysis and see if you’re on the right track, or if your time could be better spent elsewhere. One month you might spend more time building campaigns on Lead Impact, the next you might spend a little more time building out a blog network. Again, there isn’t a right or wrong here. This business changes all the time, so your business portfolio will change as your skill grows and you branch out into other areas.

This is Why I Work

This is Why I Work

Yesterday Mr. Green made what I thought was a pretty good post about the work mentality of a lot of affiliates.I agree with most of what’s posted, and it’s stuff I’ve been saying for a while.

All this work endless hours to be a baller, or wear as a badge of pride is pretty ridiculous.

I’ll be blunt – the idea of  working all day and night is a poor persons way of thinking. Yes, there are times when you might have to work long hours but it certainly isn’t something to aim for or aspire to. The idea is to make your knowledge work for you. If you need to work endless hours to keep up or grow your income, you’re doing it wrong.

The whole reason to have your own business is to work LESS and do MORE fun things. Some people do love to just work and that’s fine I guess, but I think a lot of newer affiliates think they need to be grinding and hustling to make good money in this industry which is just not true.

Some people actually use work as an escape;

‘oh I can’t take that trip because I have to work more’

‘I’ll hang out with friends another time because I need to hustle’

Some people use work to form an identity;

‘Man, wait until I tell people I worked 15 hours yesterday’

‘I’m the guy everyone knows as the hardest worker’

Reality check …

If you are constantly chasing money, you will never have enough. No, it’s never just ‘I’ll work until I have this much money and then do things’. I’ve never seen anyone actually say ‘Ok I have enough money now…time for the rest of my life’. If you think like that, you’re a dog chasing it’s tail; you’ll think you are getting closer to your goal, but you will never get there.

Also…nobody really cares how many hours you worked and nobody really cares how much money you have (if they do, you need to find new people to associate with).

Ok, so the point of all this?

The point of this post is to tell you what I ‘work’ for. My main goals are financial freedom and the ability to work when I want and take time off when I want. Now, of course I have to work some times I don’t want to; that’s true of any business. But one of my goals has always been to have a flexible schedule.

I don’t work 15 hours a day. No matter what anyone tells you, it’s not possible to be productive for that many hours. I could post links to studies, etc. but I don’t think I really need to do I? Yes, many people work that many hours and might feel like they are productive but they don’t realize just how much time they are wasting.

This again, is a poor persons way of thinking. I want to work SMARTER not harder. I want to find ways to make my money work for me, not work for my money. I want to use my brain to come up with businesses I don’t have to work all day and night  (doing that at first is one thing. Remember, we are talking about the ultimate goal).

I don’t try to impress people with how much I work…If anything I try to impress them with how little I work. What sounds more impressive; telling someone you worked 24 hours straight, or telling someone you worked for a couple hours the whole time you were on some great vacation for a week?

So, with that in mind let me tell you some of the things I’ve done in the last year. What’s funny is that none of these things were that expensive, but they were super fun. They also motivated me to work a lot harder smarter so I could have more time and money to do more of it.

So what do I like to do instead of slaving away behind the computer?

I took a hang gliding lesson. A little scary but so cool!

Tried indoor skydiving. I doubt I would ever do the real thing though!

Fostered a few litters of kittens. My other cats helped too…

Went to a comic convention…

Went to New England in the fall…

Took a contortion class at a circus school. I don’t have pics of this one thankfully!

Did some spelunking…

Practiced my yo-yo skills, and of course went to the national yo yo museum…

Swam with Beluga whales…

And some other random fun.

The point I wanted to get across is that you need to have an idea of what you’re working towards. If you want to work a lot of hours that’s cool, and there are definitely times I have to put in a  lot of hours.

I don’t really take pride in working harder…I take pride in working smarter. Start trying to figure out how you can make more money with less work, and get out to live your life. Time goes by fast and at some point you will care less about how many hours you worked, and more about what experiences you had.