If you're a member of the forum, you already know Stefanie. She's been a member since 2009, and posts lots of amazing stuff. One of her most popular threads is a 7 part series on becoming a freelance consultant. Now, she's offering a 6 week consulting master class starting May 6th designed to make you a successful freelance consultant.
For anyone thinking about this class – I highly recommend it. I've sat in on Stefanie's previous consulting class, and seen what she's offering in this one and there's a ton of value here.
If you're thinking ‘I don't know enough to be a consultant' – you're wrong. Even after I was really successful as an affiliate, and making tons of money, I still thought ‘yeah but no way I'm qualified to consult'. For some reason it can seem intimidating, but you have to realize so many ‘consultants' know way less than most of us. Taking this class will put you so far ahead of the pack, it will pay for itself many times over.
Below, is Stefanie's write up about the class. Feel free to ask any questions in the comments, or inside the forum. *note – you do not need to be a member of the forum to take this class.*
Almost everyone I know through affiliate marketing has talked about doing consulting work at some point. There are a ton of benefits to consulting, especially for affiliates and other internet marketers:
- Client work (especially ongoing clients) can add a degree of stability to your income, making it far less likely you’ll ever have to return to a day job.
- You get to see and learn things you wouldn’t typically encounter as an affiliate – back-end advertiser experience, 6 and 7-figure monthly ad campaigns, the inner workings of e-commerce companies, highly sophisticated sales funnels, etc.
- You grow a diverse professional network that includes people outside the relatively small affiliate world.
- If you do envision a future in working for someone else, client work gives you references and verifiable experience you can use later.
- You get variety. Building campaigns or websites day in and day out can get boring if that’s all you do.
Ever since I outed myself as a consultant, tons of people have come to me to ask how they can get started in consulting work. They have a general idea of what to do, but they aren’t quite sure where to start. They say things like:
- I’m not sure where to start. What services would I offer?
- How can I get experience? Why would anyone hire me? How can I prove I know what I’m talking about?
- I don’t like the idea of calling up businesses and asking for work.
- Bidding sites suck, and I don’t want to compete with $2/hour Indian workers.
- I had a client once, and it took up all my time. I don’t like clients.
- I don’t know how to interact with clients. What do I do about contracts, reporting, making myself seem like a professional…? I feel like there should be some official procedure or something, and I don’t know what it is.
- I don’t know how much to charge. I’m afraid I’ll ask for the wrong amount.
- I don’t know how to make myself seem like a better choice than a hundred other people doing the exact same thing I want to do.
- I have a bad habit of ending up with clients who put me in a bad mood, abuse me, try to lowball me, avoid payment, or nitpick everything.
- I don’t know how to make consulting scale without opening up some kind of agency and taking on a bunch of work I don’t want to do.
Every time I talk to someone about how they want to do consulting, I take notes about why they’re not actually doing much of it. This course is uniquely designed to answer those questions and give you a specific, actionable plan to follow.
Week One: What Services to Offer, & How to Get Credibility
- Types of services you can sell – with examples of sample project types and budget ranges
- Choosing services to offer – which ones will give you the best return for your skillset?
- What to do if you lack experience
- Ways anyone halfway competent can get experience with minimal effort
- Mining your past for things that can be marketed as relevant experience – you probably have more experience than you think, and I’ll show you how to leverage it.
Week Two: Finding & Pitching Clients
- Locating potential clients – specific processes you can use, including tips and approaches if you’re a little shy or hesitant to randomly call businesses
- Planning the most effective sales approach for each client (hint: don’t just call them up and start talking)
- How to figure out the client’s hidden agenda – if you can figure it out, you’ll have the client practically begging to give you money
Week Three: Filtering Clients & Negotiating Contracts to Save Yourself Headaches
- Determining what kind of clients you want to work with – and don’t want to work with
- The pros and cons of different types of clients – and why matching yourself with the wrong type can torpedo your consulting business, no matter how skilled you are at doing the work
- Client warning signs and ways to probe clients to see if they’ll be troublesome
- Setting up milestones for both payment and delivery
- Keeping your risk of non-payment low – plus highly effective ways to deal with non-paying clients AND keep everyone happy (lawyers are a last resort)
- Managing client expectations through initial contracts/agreements
Week Four: Client Reporting & Useful Tools
- Determining the best reporting for each client and project – too much information reported can hurt as much as too little
- Generating professional-looking reports
- Tools to help automate the reporting process
- Tips for outsourcing reporting you can’t automate
- Bonus: Client Psychology – subtle tips to keep clients happy and give an even greater perception of value
Week Five: Outsourcing 101 – Reducing Your Workload So You Can Scale
- Baby steps to start outsourcing small and tedious tasks
- How to create instructions for your assistants (including some sample instructions I’ve used with my own assistants – which you can customize for your purposes)
- Cutting out inefficiencies – and training your clients to keep things simple
Week Six: Taking Your Business to the Next Level – Making More Money
- Understanding the 3 levels of projects – and how you can move up to better, more lucrative projects
- Classic consulting firm structure used by big firms like McKinsey & Booz Allen – and how you can modify it for an all-online business
- Creating additional streams of income through your client business
- And finally – bringing in a higher caliber of outsourced help so you can eliminate more of your workload and focus on big picture stuff
Each week, we’ll have one 60-90 minute class via webinar. The first part will be for the lesson and demonstration (including some live client examples I’ve gotten permission to share), and the second part will be for discussion and questions.
It doesn’t matter if you have clients or you haven’t started – but the course will work best for you if you’re taking action and asking questions each week.
For every class, you’ll get a PDF outline of the day’s topics, along with extra resources and recommended action steps (where applicable). Some weeks will also include sample forms or documents you can use in your business. Each call & all the materials will be posted in a special, member’s only area where you’ll have lifetime access to review the materials anytime you want.
There isn’t another consulting course out there like this where you get to work one on one with someone who has a ton of experience working with both small to mid-sized businesses AND major, household-name brands. If you’ve ever thought about doing consulting work to make extra money or to diversify your affiliate business, this is the class for you. Even if you don’t do it full-time, think about how a single client could pay off some debts, give you extra testing money, or just make sure you get the bills paid if you have a few bad affiliate months. Think of what that experience will do to sharpen your overall marketing skills – not to mention the under-the-radar niches and opportunities you’ll spot long before other affiliates.
To keep quality high and ensure there’s plenty of time to give everyone individual attention, spots are limited. We’ve never done this course before, and there’s no guarantee we’ll do it again – so if you’re interested, I encourage you to sign up. From now through April 20th, early bird pricing of $597 is in effect. Procrastinators who sign up later than that will pay $697 if spots are still available.
The course will be held on Tuesdays at 2pm Pacific from May 6th to June 10th (6 weeks). As I mentioned above, classes will range from 60-90 minutes depending on the amount of questions and discussion.
To sign up and reserve your spot, click here.