Zynga Getting Into The PPV Game?

We know Zynga took a hit when they had to take off all their incentivized offers. Now, it looks like Zynga might be trying to do something with PPV traffic: http://toolbar.zynga.com/ So what is Zynga going to do with this? Well if you hurry and download the toolbar today – “you’ll be the first to …

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PPV Campaign Frequency Caps

One of the things I get asked about a lot is setting frequency caps in PPV campaigns. This is one thing that’s kind of specific to PPV and different from PPC campaigns. Frequency caps mean that you control how often your ad is shown to the same user. Depending on what network you are running …

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I know what you did last ASW

Affiliate Summit is over and I am tired! We had a great time but it feels good to get home and back to work. Affiliate Summit This was our suite at The Palms Place: The view at night was great but the pics were a little blurry (time to upgrade the camera!) I didn’t have …

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PPV Landing Page Secrets

Ok no secrets really but now that I have your attention… I get a lot of questions about landing pages for PPV/CPV traffic. I hate telling people ‘just test’ but sometimes that’s the best approach. There are various types of pages that can work but the main idea is you want to keep things simple …

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I am a failure

I think one of the reasons I’ve done so well with online marketing is because I’ve failed more than most people I’ve talked to. Sounds pretty glamorous right? Most of the time we see people posting campaign studies or talking about their winning campaigns where they seem to be effortlessly raking in the money. What …

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From PPV To Media Buys

Media buying has been a hot topic lately. It seems like everyone wants to get into media buys, even if they don’t know what that really means. I want to explain a little about media buying and show you how you can use PPV to get into some basic media buying. Media buying is not …

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