In the previous post I asked everyone to vote which call to action generated the highest CTR. Here are the results from the poll…
Turns out most people got this one wrong! Here are the actual results:
1. Click here to get your free report – 1.4%
2. See your credit report here – 2.7%
3. View your online credit score – 2.3%
4. Get instant access to your credit score – 1.2%
I had a feeling it would turn out like this based on what I have tested before. The words ‘see' and ‘online' always seem to generate the best CTR for me. Try them out in your call to actions and see if it works for you!
As i Told you in the previous post in comment 4. I had a strong feeling that Get Instant Access will have the highest CTR if not the highest conversion also. as you don’t fool the customer because they credit reports usually request your credit info or a small fee and that means a lot from a customer prospective. for the CTA 2 – 3 i dunno i just had a feeling that they won’t work well.
That’s interesting. I’m going to try that out on one of my landing pages and see what happens.