Geo targeting is pretty simple but used correctly can increase your CTR pretty dramatically. In this post I'm going to show you how to implement geo targeting step by step and talk about some practical applicatons.

Step 1 – Get the script

A simple script to set up and use is http://www.maxmind.com/app/javascript_city

Step 2 – Add the script to your LP

You will need an HTML editor and some very basic HTML knowledge (which you should definitely have).

Add this code <script language=”JavaScript” src=”http://j.maxmind.com/app/geoip.js”></script>
to the head section of your HTML (add it after the <head> tag and before the </head> tag)

Now wherever you want to display the city on your page use this code

<script language=”JavaScript”>document.write(geoip_city()) ;</script>

That's really it.

So, what are some ways you can use this?

You can use this on virtually any campaign. Some of the most popular uses are;

– On a dating .”Meet singles in cityname” type thing

– On an insurance landing page. “Get insurance rates in cityname”

– On any freebie, coupon, etc. type offer. “We have a special deal for people in cityname”

Those are the most obvious examples but you can get really creative with this. Don't just use the obvious examples but come up with really creative ways to use geo targeting and it can really do wonders for your CTR and conversions.