Definitions Of Affiliate Marketing Terms

Definitions Of Affiliate Marketing Terms

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Above the Fold: The area of a web page that is initially viewable to a visitor. Anything that a person has to scroll to see is Below the Fold.

Advertiser: On traffic platforms the advertiser is the person paying for ad space and launching campaigns. On affiliate networks, the advertiser is the entity that provides the networks with offers for affiliates to run.

Adware: Software, toolbars and browser extensions that inject advertising onto the user’s computer. Often adware is bundled with free software. Ad formats include pop-ups, pop-unders, search result injection, display ad injection, contextual text links.

Affiliate: Someone who gets a commission for driving sales and leads to an advertiser.

Affiliate Agreement: The legal agreement between the affiliate and affiliate network or merchant. This usually describes what traffic sources are allowed, payment schedules and a whole bunch of legalese.

Affiliate Link: A special link that allows tracking of sales and conversions of an offer to the affiliate.

Affiliate Manager: The point of contact between the affiliate and the affiliate network / merchants. Affiliate managers take care of creative approvals, payment questions, pay bumps as well as handle any disputes that may arise.

Affiliate Network: Manages offers from a variety of different merchants/advertisers. Affiliate networks act as a go between for Affiliates and Merchants. Some benefits of using affiliate networks include faster payout terms and the ability to choose from a variety of offers. For this they take a cut of the profits.

Affiliate Program: A company’s program that pays affiliates to drive sales or leads to the company.


Banner Ad: Ads seen on various websites. Generally graphical in nature.

Below The Fold: Everything below the initial screen a visitor sees when landing on a webpage. If they have to scroll down to see content, that content is below the fold.  



Charge Back: When a customer files a dispute with their credit card company regarding particular charges and those charges get reversed.

Click-Through: The act of clicking through a link and being brought to a different destination.

CTR – Click Through Rate: (clicks on the link) / (# of link impressions) It’s the percentage of clicks a particular link or landing page gets.

Cloaking: For links, cloaking refers to altering the description of a link to something other than its true destination. For example, hovering over a link might show it go to whereas when clicked it will take the user to It could also mean using link services such as,,

Cloaking can also refer to showing separate webpages depending on who the visitor is. For example, people may show ad network compliance teams a “safe” page and send real visitors to a “money” page which often employs aggressive marketing tactics disallowed by the traffic source.

Contextual: Refers to generating content based on surrounding content. Contextual ads match ad content to the page they appear on. So if a page is about fishing, ads about fishing will appear. This can also refer to in-text ads, pop up ads. Anything in which advertising appears based on the surrounding content can be known as contextual.

Commission: Whatever is paid for driving a sale or lead.

Conversion: When whatever action the affiliate is paid for takes place.

Conversion Rate: The percentage of people who view an offer that convert. This can mean a variety of things. % of landing page views to conversions, % of people who land on an offer that convert etc.

Cookies: Small text files saved to visitor’s computers that track various things. In affiliate marketing it often refers to how long after an affiliate sends a visitor to they will still get credited for the conversion. For example, on a 30-day cookie any visitor who converts within 30 days of clicking through an affiliate link will get credited to that affiliate link.

Cookie Stuffing: The act of dropping cookies onto people’s computers without having the visitors click through to an offer. This can get you sued, don’t do it.

CPA: Cost Per Action

CPC: Cost Per Click

CPM: Cost Per Mille: Means cost per 1000 impressions.

Creative: Landing pages, text ads, pretty much any marketing material.



Datafeed: Merchant provided data in standardized format. Affiliates can use this data to automate product listings on websites or anything else they can imagine.

Direct Linking: Linking from a traffic source directly to an offer rather than sending them to a presell page.

Disclosure: FTC required statement disclosing the affiliate relationship between affiliates and merchants.


EPC: Earnings Per Click


First Click: An affiliate program in which the first affiliate who sends a particular visitor to an offer gets credit for the conversion.


HTML (Hyper Text Markup Language) : Computer Language used to create webpages.


Impression: One view of an ad or webpage.


Joint Venture – JV : Agreement between two or more parties to market and sell a product or service.


Last Click: An affiliate program in which the last affiliate who sends a particular visitor to an offer gets credited for the conversion.

Landing Page: Any page the visitor lands on after clicking on an ad. These are used to presell visitors before leading them to the offer page. Technically, when direct linking, the offer page is the landing page.


Merchant: The entity providing affiliates and affiliate networks with their offers.


Niche: A specialized subset of a market. Can refer to broad subject areas such as Alien Abduction, Knitting, Cars or can refer to much more specialized areas of interest such as Weight Loss For Cat Owners.


Opt-In Rate

Organic Traffic: “Free” traffic to a site. Usually means through search engine searches. Also includes social media traffic such as from Facebook Fan Pages, Pinterest, and Instagram. Essentially traffic via links from other websites which haven’t been paid for.



Paid Traffic: Any traffic to a website in exchange for payment. Most commonly it refers to traffic from ads purchased on various ad networks.

PPS: Pay Per Sale

PPL: Pay Per Lead

PPC (affiliate) & (advertising): Pay Per Click – either paying an ad network every time your ad is clicked on or getting paid by a merchant every time an ad is clicked on one of your web properties.

Payment Threshold: The minimum dollar amount required to receive a payout.

Privacy Policy: A policy which states what is done with information gathered on a particular web site. This is often required to participate in various monetization platforms such as Google’s AdSense.

Publishers – Pubs: In reference to affiliate networks pubs are the affiliates. It can also mean anyone who owns a website.



Raw Clicks: Every click on a link. This includes duplicate clicks and bot clicks.

Recurring Commissions: A commission paid every time a subscription offer is charged. For example, Aff Playbook pays recurring commissions to affiliates. Every time an affiliate signs someone up they get paid each time that person pays their monthly subscription.

Residual Earnings: Getting a commission for every future sale a visitor an affiliate sends makes.

ROAS: Return on advertising spent

ROI: Return on Investment



SEO: Search Engine Optimization. Taking steps to optimize a webpage in an attempt to reach the first page of search results.

Split Testing:  Also referred to as A/B testing. The act of testing out variations of an element to determine which is performs better. In affiliate marketing this can be testing 2 different landing pages, 2 different headlines, 2 different images etc. Good affiliates constantly split test their creatives in order to generate a higher ROI.

Squeeze Page: Landing page designed to capture lead information.

SubID: Variables attached to the end of a url to capture tracking information such as traffic sources, click ids, creatives, placements, etc.

Super Affiliates: Affiliates who are in the top 5-10% performance wise.   


Text Link: Any text that links to somewhere else.

Two-Tier Affiliate Program: An affiliate program where affiliates earn regular commissions as well as commissions on the earnings of any affiliates they refer to the program.


Unique Clicks: Clicks that do not include duplicate clicks from the same ip within a certain amount of time. For example, if every viewer clicked a link once, unique clicks would equal total clicks. If every viewer clicked a link twice then total clicks would double that of unique clicks.



White Label: Products produced by a company that may be rebranded and sold.


Affiliate Marketing Optimization vs Scaling

Affiliate Marketing Optimization vs Scaling

I get to see a lot of people’s campaigns, whether it’s through follow along campaigns on the forum or private coaching.

There’s a few issues that are common mistakes, but the one I want to focus on today is a biggie – low volume.

The Problem

Many affiliates mistakenly believe the way to get to $100/day, $1,000/day or even $10,000/day is through optimization only. This is simply not true.

I’m not saying optimization isn’t’s VERY important. What I’m saying is you usually aren’t going to take a $10/day campaign and turn it into a $500/day campaign just by adjusting bids and split testing landing pages.

The differences between optimization and scaling

For the purposes of this lesson, lets think of optimization and scaling as 2 different things.

Optimization is where you’re trying to squeeze more money out of a campaign though:

– Adjusting bids
– Cutting targets
– Split testing LP’s
– Split testing offers
– etc

Those things can have an effect on traffic volume (for example, if you increase your bids you might get more traffic) but they’re mostly used for squeezing more profitability out of a campaign. They don’t have as much effect on total traffic volume as what’s considered ‘scaling’.

Scaling is where you’re directly trying to get more volume. Yes, you’re trying to get profitable too but that comes AFTER you have traffic volume to optimize. Scaling is achieved though:

– Adding more keywords/targets
– Raising your bids
– Raising your daily budget
– Expanding your campaign to other traffic sources.

Again, these 2 concepts ARE related and they aren’t two totally separate things. I’m making a clear distinction here for this lesson, so you can clearly see the difference.

What happens if you focus on optimizing and not scaling?

Well, your campaign will stall. Like I said, you’re not going to turn a $10/day campaign into a $500/day campaign through optimization alone (normally). If the volume is already there you might. For example, if you were spending $500/day and making $400 back you could possibly do some optimizing and get an extra $100/day out of it.

What I’m saying is – if you are only spending $10/day there’s no amount of optimization you can do to make up for the lack of volume.

This isn’t a perfect analogy here, but bear with me…

Pretend you do sculptures. Imagine someone hands you a big mound of clay and asks you to make a sculpture of something from it. ‘No problem’ you think, you have plenty of material to work with.

Now imagine someone hands you a tennis ball size piece of clay and asks you to make the same big sculpture you just did. How can you make something larger when you don’t have the raw material to work with? It’s impossible.

With your campaigns you need the traffic volume before you can take it and optimize it into a $100+/day campaign.

So what can you do about this?

The first thing is to get over your fear of spending money. So many people are scared of losing any amount of money, they won’t ever spend what they need to in order to really get a campaign going.

People also are afraid of messing up their $10/day campaign. The thing to remember, is you’re never going to grow it much past that without more volume.

Chances are…actually, no…I can pretty much guarantee you’re going to ‘lose money’ when you start trying to scale. Remember, this isn’t ‘losing’’s investing in your business. You HAVE to buy data to work with. That’s how this business operates.

Besides getting over the fear of spending money, you can do a number of things to scale your campaigns.

– Keep testing new targets. This should be an almost continual process where you add 20-100 targets, cut the losers/keep the winners, and repeat the process.
– Don’t limit your daily budget. If you’re hitting your daily budget, one of the easiest things you can do to scale your campaign is raise it.
– Make sure you’re spending enough on each target before killing it. We recommend 2-3x the offer payout, and if there’s no conversions, kill it. I want to stress this isn’t an exact formula. There are a lot of factors in play, this is just a guideline to go over. That’s why it’s important to do follow along campaigns – so you can learn from real world examples.
– Don’t be afraid to test bidding higher.
– Expand your profitable campaigns to other traffic sources.

Some campaigns have a limit to how much they can be scaled. Learn when to recognize this, because it’s important. You don’t want to be spending your time trying to scale a campaign/niche that you just won’t be able to get that much volume out of.

Remember that your time is a valuable resource. There’s no sense in putting it into something when you can reap a bigger reward by focusing elsewhere.

An example would be something like a timeshare offer campaign. This can be a profitable niche, but you won’t get the same traffic volume like you would in something like the weight loss niche. That doesn’t mean it’s not worth your time though! It means you have to recognize when you just can’t scale a campaign anymore then work on maintaining it while you build other campaigns.

Reading over this lesson, can you identify your sticking point in getting more volume and scaling your campaigns?

Traffic Vance Webinar Replay

Traffic Vance Webinar Replay

I did a webinar with Traffic Vance where they show their new 2.0 interface. This new interface isn’t just a new skin, it’s a completely different system. There have been some major updates and improvements in every area.

You can test the new interface now by clicking on the green button on the right, just after you log in.

In this webinar, Dani from Traffic Vance shows you how to use the new interface. We also get into some advertising discussion afterwards. Give it a listen, I’m sure you’ll learn something!


The Top PPV Networks in 2015

The Top PPV Networks in 2015

Way back in 2009, I tested and rated 10 PPV networks. I get asked about that post a lot, and what my current recommendations are so I thought I would update my current favorite PPV traffic sources.

I thought about putting these in order, and scoring them like I did last time but decided against it. The reason is that I have campaigns that work great on one source, and bomb on another. I really can’t say ‘X is the ‘best’ PPV traffic source. If you’re serious about PPV marketing, it’s worth testing all these.

Is PPV traffic even working in 2015? YES! We have plenty of success stories in the forum that prove that. If you’ve been around affiliate marketing for long enough, you know that traffic sources never really ‘die’. Affiliates like to jump to whatever is ‘hot’ at the moment, but there are people killing it on virtually every traffic source out there.

1. Traffic Vance

Traffic Vance recently did away with the need for a referral to get in. That’s good news for would be advertisers. The minimum deposit of $1k is still in effect. Whatever traffic source you test, you’ll need to plan on spending at least $500-$1k to make any progress so I wouldn’t let that stop you.

The traffic from Traffic Vance has always been really consistent for me. It performs well for a lot of verticals, and most verticals have a good amount of volume.

They have a new interface I got to beta test recently, and they made some significant improvements. The new interface should be released to everyone in the coming months.

One thing I dislike about Traffic Vance is that you need a separate account (with an additional $1k deposit) to run international traffic. They have good intl traffic, so it’s worth it but it would be nice to have it all in one place.

2. 50onRed

50onRed offers a few traffic types – search, intext, and PPV. Their PPV traffic is good quality, but the bids can be expensive. One tip is to test keywords in addition to URL targets.

50onRed has some cool features that other PPV networks don’t. One of those is the ability to target specific states and cities. This brings up all kinds of interesting possibilities like doing local lead gen.

You can purchase both US and international traffic on 50onRed which is cool. They also have the option to add negative targets.

The minimum deposit is $500, making it an attractive choice for new advertisers.

3. Lead Impact

Lead Impact is a tough one. They have great traffic volume, both US and international, and it converts well.

Approvals on Lead Impact can be inconsistent. This is more of a minor annoyance than anything. One of the biggest negatives of working with Lead Impact is the amount of click discrepancy you have to deal with. There’s nothing you can do about this, you just have to price it into your campaign. Essentially you’ll be paying more per click because of this.

The interface on Lead Impact isn’t great. I’m not sure when the last time it was updated, but it’s definitely overdue.

Lead Impact recently raised their minimum deposit to $1k, like Traffic Vance. LI is still a good PPV traffic source, but if you’re going to make a $1k deposit anyway, I would go with Traffic Vance.

4. ZeroPark

ZeroPark has been selling domain traffic for a while, but now offers PPV traffic. I haven’t tested this much yet, but they have some attractive features.

The minimum deposit is $200. You can choose RON traffic, keyword, target (url), and multi-geo campaigns. One cool feature, is the ability to filter by mobile/desktop traffic as well as browser type and operating system. They have worldwide traffic available, so you can run offers in almost any country.

I’m looking forward to testing this more, it definitely looks promising. I’ll most likely do a case study on it in the forum.

Those are my recommendations for rocking PPV traffic in 2015. Let me know what you think in the comments. Have you tested any of these? What are your favorites?

Aff Playbook Parties at Affiliate Summit West

Are you going to Affiliate Summit West this year? Aff Playbook is hosting 2 great networking events you shouldn’t miss.

Join Aff Playbook + Grabads Media for the ultimate affiliate meetup at ASW

Are you sick of parties with blaring music where you can’t even hold a conversation? Ours is the only meetup at ASW where you can talk and get some great networking done. That’s the #1 comment we get about our parties 🙂

Come hang out in our celebrity owned 5.5 million dollar penthouse, 550 feet above the strip. Play pool, cards, or maybe even a dip in the hot tub?

Try some of the famous Aff Playbook Cookies & have some driks! There will be an open bar to grab a drink while you network and make connections.

If you missed last year, now’s your chance to be at the meetup everyone was talking about!

When:Sunday January 18th from 5pm-9pm
Location: Palms Place 4321 West Flamingo Road, Las Vegas, NV 89103
The suite # will be posted on the Facebook page the day of the event.

Please RSVP Here


But wait! What do you do when you already put on the most popular meetup during ASW? Can you top it? When I was a kid, one of my favorite books was ‘If I Ran the Zoo’ by Dr Seuss. Well, at ASW I will run the zoo…if only for a few hours…

Aff Playbook & Above All Offers Present – Above All Otters

So what did we do this year? Aff Playbook & Above All Offers teamed up and rented a zoo.

Aff Playbook and Above All Offers are bringing the zoo to the strip this year. Get up close and personal with a coatimundi, lemur, capuchin monkey, toucan, cavy, or caracal. May also include special appearances by a kangaroo joey and a sloth. As always – there will be cookies.

It will be an excellent opportunity for getting up close with animals and networking with your fellow affiliates!

When: Saturday January 17th from 5pm-7pm
Where: Location TBD (somewhere on the strip). We will update the Facebook event page when finalized.

The zookeepers will be presenting animals one by one, so if you want to see a specific animal, arrive on time and be prepared to stick around until that animal is up.

Space is limited, and will be filled on a first come basis. Please RSVP yourself and any +1’s you want to bring.
This is probably the most unique event going on during ASW, and an awesome networking opportunity.

Please RSVP here – you really otter come!

I’m also doing a talk titled ‘Building Multiple Streams of Income with Affiliate Marketing’ at 3:30pm Monday January 19th. If you have an ASW pass, come check it out!

See you in Vegas!