I get to see a lot of people's campaigns, whether it's through follow along campaigns on the forum or private coaching.
There's a few issues that are common mistakes, but the one I want to focus on today is a biggie – low volume.
Many affiliates mistakenly believe the way to get to $100/day, $1,000/day or even $10,000/day is through optimization only. This is simply not true.
I'm not saying optimization isn't important..it's VERY important. What I'm saying is you usually aren't going to take a $10/day campaign and turn it into a $500/day campaign just by adjusting bids and split testing landing pages.
The differences between optimization and scaling
For the purposes of this lesson, lets think of optimization and scaling as 2 different things.
Optimization is where you're trying to squeeze more money out of a campaign though:
– Adjusting bids
– Cutting targets
– Split testing LP's
– Split testing offers
Those things can have an effect on traffic volume (for example, if you increase your bids you might get more traffic) but they're mostly used for squeezing more profitability out of a campaign. They don't have as much effect on total traffic volume as what's considered ‘scaling'.
Scaling is where you're directly trying to get more volume. Yes, you're trying to get profitable too but that comes AFTER you have traffic volume to optimize. Scaling is achieved though:
– Adding more keywords/targets
– Raising your bids
– Raising your daily budget
– Expanding your campaign to other traffic sources.
Again, these 2 concepts ARE related and they aren't two totally separate things. I'm making a clear distinction here for this lesson, so you can clearly see the difference.
What happens if you focus on optimizing and not scaling?
Well, your campaign will stall. Like I said, you're not going to turn a $10/day campaign into a $500/day campaign through optimization alone (normally). If the volume is already there you might. For example, if you were spending $500/day and making $400 back you could possibly do some optimizing and get an extra $100/day out of it.
What I'm saying is – if you are only spending $10/day there's no amount of optimization you can do to make up for the lack of volume.
This isn't a perfect analogy here, but bear with me…
Pretend you do sculptures. Imagine someone hands you a big mound of clay and asks you to make a sculpture of something from it. ‘No problem' you think, you have plenty of material to work with.
Now imagine someone hands you a tennis ball size piece of clay and asks you to make the same big sculpture you just did. How can you make something larger when you don't have the raw material to work with? It's impossible.
With your campaigns you need the traffic volume before you can take it and optimize it into a $100+/day campaign.
So what can you do about this?
The first thing is to get over your fear of spending money. So many people are scared of losing any amount of money, they won't ever spend what they need to in order to really get a campaign going.
People also are afraid of messing up their $10/day campaign. The thing to remember, is you're never going to grow it much past that without more volume.
Chances are…actually, no…I can pretty much guarantee you're going to ‘lose money' when you start trying to scale. Remember, this isn't ‘losing' money..it's investing in your business. You HAVE to buy data to work with. That's how this business operates.
Besides getting over the fear of spending money, you can do a number of things to scale your campaigns.
– Keep testing new targets. This should be an almost continual process where you add 20-100 targets, cut the losers/keep the winners, and repeat the process.
– Don't limit your daily budget. If you're hitting your daily budget, one of the easiest things you can do to scale your campaign is raise it.
– Make sure you're spending enough on each target before killing it. We recommend 2-3x the offer payout, and if there's no conversions, kill it. I want to stress this isn't an exact formula. There are a lot of factors in play, this is just a guideline to go over. That's why it's important to do follow along campaigns – so you can learn from real world examples.
– Don't be afraid to test bidding higher.
– Expand your profitable campaigns to other traffic sources.
Some campaigns have a limit to how much they can be scaled. Learn when to recognize this, because it's important. You don't want to be spending your time trying to scale a campaign/niche that you just won't be able to get that much volume out of.
Remember that your time is a valuable resource. There's no sense in putting it into something when you can reap a bigger reward by focusing elsewhere.
An example would be something like a timeshare offer campaign. This can be a profitable niche, but you won't get the same traffic volume like you would in something like the weight loss niche. That doesn't mean it's not worth your time though! It means you have to recognize when you just can't scale a campaign anymore then work on maintaining it while you build other campaigns.
Reading over this lesson, can you identify your sticking point in getting more volume and scaling your campaigns?