In Part 1 we learned how building an email list with PPV traffic is one of the most powerful techniques for this traffic source. Now that we have some theory to work with I want to go into some more technical details.
Mailing Software
Depending on how large you want to scale your email list, there are two good options for collecting and mailing your list:
Aweber.com
Constantcontact.com
Both can manage your lists and email your subscribers. They are both well documented and easy to set up. You simply place a snippet of code in your landing page where you want your opt-in form to be.
Landing Pages To Collect Opt-Ins
Like your regular landing pages for PPV campaigns, your landing pages to collect opt-ins should be simple. Your page doesn't need to be fancy, have lot of images, etc. What you DO need is really compelling copy on your page. Remember, people don't always like giving out their email address….give them a good reason to. Don't say something like ‘Learn how to get a quick loan”. You need to really spice it up like “Let me show you how to borrow cash in 24 hours or less”. Have some copy on your page explaining what they are getting in exchange for their email. Keep it short but make it compelling. Make sure that your page is small enough so that everything shows when your ad is served.
Mailing Strategy
The great thing about an autoresponder like Aweber or Constant Contact is that you set this up once and it does all the work for you. Once a person subscribes to your email list you want your first email to be a link to download your free report, or whatever you are offering. Your next email should be fairy soon after that, either 6-8 hours or the net day. Start out by saying something like ‘I hope you liked my report on x' here is something else I thought you might be interested in”. Then, depending on the niche, you can email them every 1-2 days. Make sure not to ‘sell' them something in every email. Make every other email you send some good, useful content like an article, link to a useful website, etc. You don't always have to mail offers that are directly related to the niche. Test some unrelated offers after the first few related offers you send, and see how it converts.
Advanced Strategies
I decided this deserved it's own post so I will write in detail about this later. One of the cool things you can do when collecting email is to collect their email then use that pre-populate and immediately send them to an offer. So, someone that see's your ad might enter their email (which would go to your autoresponder) and immediately be sent to an offer with the fields the submitted on your opt-in form already filled out (name, email, etc) on the offer form. All they have to do is hit a button and that lead is a commission for you. This is going to require a longer post so stay tuned…
Great series! I’m having a heck of a time making anything with ppv, so building a list that I can email over and over again is really appealing right now.
I would like to see your informative post on how you capture, and repopulate the name, email, etc. into another offers data fields. How do you do it?
Great work. I’m loving the blog so far.
Thanks,
-D
Great post and great idea to reuse the populated emails.
Interesting post.
Now I workin with CJ + LeadImpact + Prosper + LP. But have a question with pre-populate function. What I need to do if I’m using a redirect-page which Prosper is generated for me.
I don’t found that is working in this way: PPV -> LP (e-mail capture form) -> redirect link -> offer page.
Any advices will be appreciated.
Best Regards,
Vitaly
Great post David – have not done any PPV campaigns yet but this blog is a great starting point