Most people are spending way to much time building their landing pages. It's tough for people to accept that really ugly, sloppy landing pages work great! With that in mind, here are 3 simple ways to build high converting landing pages for PPV traffic fast.
1. The screenshot method
This is something I have been using for years. First with PPC traffic until quality score issues killed it, then with PPV traffic. Here's what you do:
Using Jing or the Windows snipping tool take a screenshot of the offer page. Using Photoshop, Gimp, or any graphics editing program white out any area that has the lead form (place asking for personal data). Replace this with some bullet points and a big ‘CLICK HERE' link. Save it as one image and link the entire thing.
Doing that would result in something that looks like this
Some people ask why you would put this type of landing page instead of just direct linking. My answer is that it's an easier way to get the user to start clicking and engage. If you send them straight to the offer page with the form they might think ‘eh..I don't really feel like filling out a form right now' whereas if you present them with a landing page like the one above, all they need to do is click to get more info. Once you get them to click, they are already interacting with your site and it's easier to convert.
2. The Banner Method
Take a banner from your affiliate network (you can find these in the creatives area usually), slap it into an HTML page, link it and you're done. I like using the 300×250 size, but experiment with different sizes and see what works for you. Using a 300×250 banner my LP would just look like this
Sounds simple but I had a really big campaign running not too long ago using this method, so it does work.
3. The 1 image, bullet point, call to action method
Just like it sounds, you create a simple LP using any HTML editor. It would look something like this:
I like this type of layout with the pic on the left, bullet points and call to action on the right. You can see I added some geo targeting and timestamp scripts to make the page a little more personal.
I know these pages seem really basic, but sometimes basic is best. You should be able to build these 3 pages in less than 20 min. You don't have to build 3 for every camapaign. Eventually you will get a feel for what works best with your niche and expand from there. Let me know if you have any questions about these methods!
Easy Money here!!
Another great post David!
Thanks! Simple and easy usually works great for me.
I love simple too. Great post. I am surprised that the 300 x 250 did well. I have never even tried that. Did you re-size down or did you just center it on the page?
Excellent post. The screenshot method is one that has worked well for me in the past. The best part is, even guys that don’t have Photoshop and Dreamweaver can make landers like that in no time at all using Pixlr and some basic WYSIWYG html editing tools. Sometimes people overlook things like this due to them being basic, but simplicity really does have its place in marketing.
Totally true…you don’t need to spend any money on tools, or hire designers to make those kind of LP’s.
I did center it yeah…I literally slapped the 300×250 into an HTML page and linked lol. I think I did this one day I wanted to get something up extremely fast and it ended up working on that particular campaign so I started experimenting with it more.
It amazes me how the most simplistic advertisement can gain the highest CTR.
Just as Claude Hopkins would always say “The purpose of advertisement is not to entertain. It is to make a sale.”
Quick, Simple and to the point – i need to stop faffing about with big beautiful landers and go for the small “ugly” (sorry david) landers which actaully convert
Thanks David, I especially like (and I used it before, ever since you showed it to us in your ppv123 course) the first technique.
For whatever reason it works great, maybe the LP focuses visitors attention on that area where the lead form is, who knows.
David, do you still use leadimpact and mediatraffic with success, or just TV?
Mostly LI and TV 🙂
Thanks for the repeated reminders to KISS!
Heck, your new 300×250 banner for PPVP is so damn basic but it makes me want to click even though I’m already in.
Nice! Love the idea that force the visitor to click on something before getting into the real landing page.
Newbie question here! Where do we host that image? Our own server or images services? Can I use those method for direct linking? Meaning Banner Ads or Contextual text?
Thanks
You would host it on your own server yeah. You would need to host the image and also the HTML page. With direct linking you would be bypassing any landing page (any images or HTML you create) and just going straight to the offer.
Your Comments
Whoops, sorry bout the last comment, hit submit by mistake.
These are some interesting tips and I’m kicking myself in the ass for taking the perfectionist approach and taking 5 hours to build one LP *facepalm*. I’m going to test out each of these. Thanks brother.
How simple would it be to add an Aweber lead capture using this snapshot approach?
Pretty easy…you could put it under or on top of the image. You can also slice the image in Photoshop and edit it in a HTML editor if you want the opt-in form embedded somewhere in the pic.
I can’t code from scratch. I just make full image landers on Photoshop.
Maybe you can make a quick vid tut on how to make a simple lander.
Do you setup each landing page on its own domain name, or place them on subdomains, or even just on pages of your “main” website?
i) supercoolwidgetoffer.com
ii) superwidget.mydomain.com
iii) mydomain.com/supercoolwidget.html
Cheers.
Yeah I might do a post on that…we have a few lessons in the forum on building quick LP’s.
A lot of the time I just add use one domain and use folder so like; mydoman.com/insurance, mydomain,com/dating, etc
Or you could just upload said image to blogspot, facebook, google sites. I hear they have pretty fast servers and local cdn’s, all allow direct linking 😉
Brilliant post. Very useful. I’m new to PPV and still strugling running up a profitable campaign. Will use your advice for my landing pages.
Would like to see more posts like this. looking forward.
I just wanted to share a shortcut to your photoshop lp method. It involves using firefox’s screengrab addon. I capture the ‘entire page’, save to desktop then right and edit everything with windows paint. This may only be the more recent windows paint programs though, but it’s worth the 2 seconds to find out 🙂 You can select an area and delete it and also add text which I never knew about.. this completely eliminates photoshop for us scared of photoshop.
Thanks for your top notch blog and forum too!
Doesn’t Google shut this kind of thing down? Isn’t it considered a ‘bridge page’
http://bit.ly/qfXIlk
Awesome post man! — You’re right, we sometime over-think things and that’s the reason we never get things done.
I’ll definitely try these methods to get my campaigns off the ground!
Google would yes but this is for PPV traffic.