APB Podcast – Know Your Customer

APB Podcast – Know Your Customer

There’s a lot to learn in marketing. When you first start out, the focus is on getting up to speed with technical things like tracking, building landing pages, and setting up advertising campaigns.

Most marketers spend a great deal of time on those things, and often overlook a very simple question – who is my target customer?

It doesn’t matter what niche you promote, or what traffic source you use. Marketing is really about knowing the audience you’re trying to convert. If you can get a good handle on this, your success rate will improve substantially.

In this episode we dive into what it means to ‘know your customer’. Give it a listen and let us know what you think.

APB Podcast – How to Network for Success

APB Podcast – How to Network for Success

Networking is one of the single most important things you can do for your business. As affiliates, we’re often introverts who have a hard time meeting other people. Working by ourselves from home certainly doesn’t help.

So how do you meet other people? In this podcast episode we lay it all out. Learn where and how to approach people, what to say, and how to develop relationships that will benefit both parties. Give it a listen, and let us know if you have any other tips and tricks.


Aff Playbook Private Mastermind Group

Aff Playbook Private Mastermind Group

What if you could cut your learning time in half and finally master affiliate marketing?

Hey Everyone,

I want to tell you about an exciting new training program I’m launching. Most of you know me from the Aff Playbook forum, but for those that don’t or who just joined, I’ll share a short bio.

I started online marketing over a decade ago when I was sick of my day job and looking for a way to finally work for myself. It wasn’t too long before I was making enough money to quit my job and start living my dream of running my own business.

Over the last decade, I’ve:

– Been the top (highest revenue generating) affiliate at several networks
– Consulted affiliate networks and traffic sources to help them grow
– Ran countless successful campaigns across the most popular traffic sources and niches
– Personally coached thousands of affiliates
– Built the Aff Playbook forum
– Held multiple sold out private masterminds

I love online marketing because it’s enabled me to live life on my terms. For me, that means owning a comfortable house in an upscale Northern California neighborhood. It means feeling secure and knowing the bills are getting paid. Maybe best of all, it means being able to take off whenever I feel like it, whether it’s for a nice day out of the office or a first-class European vacation. I’m not that concerned with turning life into an extended rap video, but who knows – maybe I’m saving that for the mid-life crisis. The point is that online marketing is full of opportunity and it’s been really good to me (and many, many others).

I get asked to do private coaching all the time, but in my experience, most people improve faster in small group settings. Not only do you get to see what other group members are succeeding and failing at, but you get the support and encouragement of other people who are equally dedicated to similar goals. Instead of learning only from your own mistakes, you can spot patterns across the group and learn from them.

After much planning, I’m finally ready to unveil a program I feel 100% confident will greatly improve your business.

Announcing The Aff Playbook Mastermind Group

Do any of these sound like you?

– You run campaigns, but are never totally sure if you’re doing the ‘right thing’. Are you killing it too soon? Missing out on a profitable campaign?
– You struggle to find something profitable that lasts
– You want to build a real business with online marketing but don’t know where to focus
– You’re sick and tired of the ups and downs associated with normal affiliate marketing
– You’ve had a little success but you’re just not sure how to translate that into a real career that can support you (and your family) over the long-term
– You Feel like you’re getting traction but not making progress

If any of those sound familiar, don’t feel bad. They’re some of the most common issues I see affiliates struggle with.

Who is this mastermind for?

This mastermind is ideal if you want to:

– Increase profits through affiliate marketing and other online opportunities
– Learn the most cutting edge strategies working right now
– Remove the ups and downs associated with affiliate marketing, and build a long-term sustainable business
– Implement strategies to take your business far beyond what you’ve done before
– Be part of a group of driven individuals committed to success and helping each other.

This mastermind is NOT for you if…

– You want to get rich as fast as possible
– You want instant results
– You want to sit back and not participate

I would never promise those things because that mindset doesn’t work.

What do you get in the mastermind?

As a member of the Aff Playbook Mastermind you get:

– 1 group phone call every other week

These calls are where we learn and help each other to accomplish our goals. We’ll review your progress and keep you on track. You’ll get a chance to ask questions, and work on your problems. We’ll identify areas for you to focus on, and make sure you keep moving in the right direction.

Everyone will get individual attention, and specific actionable advice they can work on.

– Private Facebook Group

As a mastermind member, you’ll get access to a private Facebook group where you can communicate with other members in between calls.

– Lifetime access to call recordings

Each call will be recorded so you can listen or take notes whenever you want.


Bonus #1 – APB Forum Access

As a mastermind member, you’ll receive complimentary access to the Aff Playbook Forum + Tools as long as you’re an active member of the mastermind.

Bonus #2 – Private coaching session with David

A 1-hour private coaching call with me. This isn’t even something I normally offer, and you get it for free just for joining the mastermind. The entire focus of the call is to help you work on whatever you need most. We’ll identify your strengths, weaknesses, and potential opportunities or trouble spots so you can hit the ground running in the Mastermind Group.


– What time will the coaching call be?

One of the many awesome things about running an online business is that you get to network with people from across the globe. However, this does create some challenges when scheduling group calls. I’m purposely not setting a time for the call until our initial group is formed. I want to vote on a time when the most people can make it.

– Is this for newbies or advanced marketers? How much experience do I need?

This totally depends on the group I form. I will be personally interviewing each applicant to make sure they’re a good fit. I’m going to match up people by experience so we can learn as a group as fast as possible.

You don’t need a lot of experience to get value from the group, but I want to emphasize that we won’t be covering things like how to set up tracking or get an affiliate link from your network. Those are things you can easily get answered elsewhere (like in the forum, with your free membership). We want to focus on things you can’t get anywhere else – things that are personalized to you and your business – personal blocks, scaling your strengths, and anything else we uncover in the coaching sessions.

– How many people will be in the group?

This will be a very small group (under 10 people) so we can maintain maximum focus and make sure every member gets the most out of it. This will also allow myself and other members to share things that are working without fear of it getting saturated.

There will be at most, 2 groups. I want to give each group maximum attention, and this is all I can properly devote myself to.


The first payment is $747 which covers your first 3 months. I’m structuring it this way so you get maximum value, and we build a group who can grow together. We will make a lot of progress in the first month, but you can’t expect success in just a few calls. It would be damaging to the group to have a high turnover rate, because we want people who are seriously committed to their businesses and their own success. After the initial 3 months, the cost is $297 per month.

Warning – there is a very limited number of spots available, so if you miss this opportunity there may not be a spot open for a long time. Members who leave and wish to come back will have to wait for a spot to open back up.

This is an investment in your business that can pay for itself multiple times over. For about $8/day, you’re getting access to world class training and networking that will help grow your business beyond what you thought possible. By taking this opportunity to invest in yourself and your business, you’ll gain skills and knowledge that will help you earn a consistent income for the rest of your life.

To join, please fill out this very short survey (https://affplaybook.com/aff-playbook-private-mastermind/) so I can get an idea what group to place you in. This isn’t an application, so just answer as accurately as you can. I will divide the two groups based on goals and experience level to make sure people get the maximum benefit from the coaching.

The group will start approximately the week of August 8th.

As always, please let me know if you have any questions!

APB Podcast – List Building Round Table

APB Podcast – List Building Round Table

You might have heard ‘the money’s in the list’, but what does that really mean? Simply put, building an email list is one of the most effective marketing methods.

When you build a list, you have an asset you can market to over and over. Instead of just sending them off to hopefully get one conversion, you can collect their email and potentially get multiple conversions on just one visitor.

In this episode, we discuss list building ideas and techniques. Some of what we cover includes:

  • The best ESP’s to use
  • What to offer in exchange for the opt in
  • How to fully monetize each visitor
  • Techniques and tips to further monetize your list

Hope you enjoy this one. Let us know if you have any questions!

Definitions Of Affiliate Marketing Terms

Definitions Of Affiliate Marketing Terms

A • B •C • D • E • F • G • H • I • J • K • L • MN • O • P • Q • R • S • T • U • V • W • X • Y • Z


Above the Fold: The area of a web page that is initially viewable to a visitor. Anything that a person has to scroll to see is Below the Fold.

Advertiser: On traffic platforms the advertiser is the person paying for ad space and launching campaigns. On affiliate networks, the advertiser is the entity that provides the networks with offers for affiliates to run.

Adware: Software, toolbars and browser extensions that inject advertising onto the user’s computer. Often adware is bundled with free software. Ad formats include pop-ups, pop-unders, search result injection, display ad injection, contextual text links.

Affiliate: Someone who gets a commission for driving sales and leads to an advertiser.

Affiliate Agreement: The legal agreement between the affiliate and affiliate network or merchant. This usually describes what traffic sources are allowed, payment schedules and a whole bunch of legalese.

Affiliate Link: A special link that allows tracking of sales and conversions of an offer to the affiliate.

Affiliate Manager: The point of contact between the affiliate and the affiliate network / merchants. Affiliate managers take care of creative approvals, payment questions, pay bumps as well as handle any disputes that may arise.

Affiliate Network: Manages offers from a variety of different merchants/advertisers. Affiliate networks act as a go between for Affiliates and Merchants. Some benefits of using affiliate networks include faster payout terms and the ability to choose from a variety of offers. For this they take a cut of the profits.

Affiliate Program: A company’s program that pays affiliates to drive sales or leads to the company.


Banner Ad: Ads seen on various websites. Generally graphical in nature.

Below The Fold: Everything below the initial screen a visitor sees when landing on a webpage. If they have to scroll down to see content, that content is below the fold.  



Charge Back: When a customer files a dispute with their credit card company regarding particular charges and those charges get reversed.

Click-Through: The act of clicking through a link and being brought to a different destination.

CTR – Click Through Rate: (clicks on the link) / (# of link impressions) It’s the percentage of clicks a particular link or landing page gets.

Cloaking: For links, cloaking refers to altering the description of a link to something other than its true destination. For example, hovering over a link might show it go to website.com/go/superoffer whereas when clicked it will take the user to superoffer.com/lp/squeezepage.html?ugly-affilliate-tracking-stuff. It could also mean using link services such as bit.ly, tinyurl.com, goo.gl

Cloaking can also refer to showing separate webpages depending on who the visitor is. For example, people may show ad network compliance teams a “safe” page and send real visitors to a “money” page which often employs aggressive marketing tactics disallowed by the traffic source.

Contextual: Refers to generating content based on surrounding content. Contextual ads match ad content to the page they appear on. So if a page is about fishing, ads about fishing will appear. This can also refer to in-text ads, pop up ads. Anything in which advertising appears based on the surrounding content can be known as contextual.

Commission: Whatever is paid for driving a sale or lead.

Conversion: When whatever action the affiliate is paid for takes place.

Conversion Rate: The percentage of people who view an offer that convert. This can mean a variety of things. % of landing page views to conversions, % of people who land on an offer that convert etc.

Cookies: Small text files saved to visitor’s computers that track various things. In affiliate marketing it often refers to how long after an affiliate sends a visitor to they will still get credited for the conversion. For example, on a 30-day cookie any visitor who converts within 30 days of clicking through an affiliate link will get credited to that affiliate link.

Cookie Stuffing: The act of dropping cookies onto people’s computers without having the visitors click through to an offer. This can get you sued, don’t do it.

CPA: Cost Per Action

CPC: Cost Per Click

CPM: Cost Per Mille: Means cost per 1000 impressions.

Creative: Landing pages, text ads, pretty much any marketing material.



Datafeed: Merchant provided data in standardized format. Affiliates can use this data to automate product listings on websites or anything else they can imagine.

Direct Linking: Linking from a traffic source directly to an offer rather than sending them to a presell page.

Disclosure: FTC required statement disclosing the affiliate relationship between affiliates and merchants.


EPC: Earnings Per Click


First Click: An affiliate program in which the first affiliate who sends a particular visitor to an offer gets credit for the conversion.


HTML (Hyper Text Markup Language) : Computer Language used to create webpages.


Impression: One view of an ad or webpage.


Joint Venture – JV : Agreement between two or more parties to market and sell a product or service.


Last Click: An affiliate program in which the last affiliate who sends a particular visitor to an offer gets credited for the conversion.

Landing Page: Any page the visitor lands on after clicking on an ad. These are used to presell visitors before leading them to the offer page. Technically, when direct linking, the offer page is the landing page.


Merchant: The entity providing affiliates and affiliate networks with their offers.


Niche: A specialized subset of a market. Can refer to broad subject areas such as Alien Abduction, Knitting, Cars or can refer to much more specialized areas of interest such as Weight Loss For Cat Owners.


Opt-In Rate

Organic Traffic: “Free” traffic to a site. Usually means through search engine searches. Also includes social media traffic such as from Facebook Fan Pages, Pinterest, and Instagram. Essentially traffic via links from other websites which haven’t been paid for.



Paid Traffic: Any traffic to a website in exchange for payment. Most commonly it refers to traffic from ads purchased on various ad networks.

PPS: Pay Per Sale

PPL: Pay Per Lead

PPC (affiliate) & (advertising): Pay Per Click – either paying an ad network every time your ad is clicked on or getting paid by a merchant every time an ad is clicked on one of your web properties.

Payment Threshold: The minimum dollar amount required to receive a payout.

Privacy Policy: A policy which states what is done with information gathered on a particular web site. This is often required to participate in various monetization platforms such as Google’s AdSense.

Publishers – Pubs: In reference to affiliate networks pubs are the affiliates. It can also mean anyone who owns a website.



Raw Clicks: Every click on a link. This includes duplicate clicks and bot clicks.

Recurring Commissions: A commission paid every time a subscription offer is charged. For example, Aff Playbook pays recurring commissions to affiliates. Every time an affiliate signs someone up they get paid each time that person pays their monthly subscription.

Residual Earnings: Getting a commission for every future sale a visitor an affiliate sends makes.

ROAS: Return on advertising spent

ROI: Return on Investment



SEO: Search Engine Optimization. Taking steps to optimize a webpage in an attempt to reach the first page of search results.

Split Testing:  Also referred to as A/B testing. The act of testing out variations of an element to determine which is performs better. In affiliate marketing this can be testing 2 different landing pages, 2 different headlines, 2 different images etc. Good affiliates constantly split test their creatives in order to generate a higher ROI.

Squeeze Page: Landing page designed to capture lead information.

SubID: Variables attached to the end of a url to capture tracking information such as traffic sources, click ids, creatives, placements, etc.

Super Affiliates: Affiliates who are in the top 5-10% performance wise.   


Text Link: Any text that links to somewhere else.

Two-Tier Affiliate Program: An affiliate program where affiliates earn regular commissions as well as commissions on the earnings of any affiliates they refer to the program.


Unique Clicks: Clicks that do not include duplicate clicks from the same ip within a certain amount of time. For example, if every viewer clicked a link once, unique clicks would equal total clicks. If every viewer clicked a link twice then total clicks would double that of unique clicks.



White Label: Products produced by a company that may be rebranded and sold.


APB Podcast – Ultimate Productivity Hacks

APB Podcast – Ultimate Productivity Hacks

It’s Friday! Good time to kick back and relax right? Wait, that’s not being productive! Or is it?

There’s so much information about productivity out there, it’s hard to know what to believe. In this episode, we talk about what’s been the most effective for us.

Some of the the tools we mention in the episode are:

One thing I didn’t mention on the episode, but that is great at helping me focus is a good pair of noise cancelling headphones. I use the Bose Quiet Comfort 25 Headphones.

Do you have any personal favorite tools or techniques you use to get more done? Let us know!

APB Podcast – The Best Tools For Affiliate Marketers

APB Podcast – The Best Tools For Affiliate Marketers

In this episode of the Aff Playbook podcast we talk about some of our favorite tools for marketing. Tools aren’t a magic bullet, but they can certainly make your life easier.

We cover a lot of tools in this podcast including:

  • Tracking
  • Aff Robot Tools (inside the forum)
  • SEO
  • PPC
  • Spy Tools
  • PPC
  • Project management
  • Social media

And more. We’re working on a master list covering each tool which we’ll post inside the forum when done.

Do you use any other tools besides the ones we mentioned? Let us know in the comments.

APB Podcast – What Were Working On in 2016

APB Podcast – What Were Working On in 2016

After a short hiatus, the APB Podcast is back! 2016 is already half way over, so there’s a lot to talk about.

In this episode, we each discuss something we think is important to focus on in 2016. With so many options out there, it’s sometimes hard to choose what to work on because there isn’t one right answer. Learn some of the things we’re personally working on this year that we think will not only work good for the short term, but also stay effective in the future.

What do you guys think about our ideas for 2016 and beyond? Let us know in the comments.

APB Podcast – PPC Round Table

APB Podcast – PPC Round Table

Jacob, Jason and I recently got together to talk about all things PPC. PPC is a huge topic! You have different traffic sources like AdWords and Bing, search vs display, the list goes on.

We’ve all done a fair share of PPC, so it was interesting to hear different opinions on things. There’s so much to talk about with PPC, we’re definitely going to have to record some more episodes on it.

Check it out and let us know what you think!

APB Podcast – Mastering the Education Niche

APB Podcast – Mastering the Education Niche

Education is one of those evergreen niches that will always be around. It’s a great niche to promote because there is always demand for leads, and there are many different sub niches within the niche to promote.

In this podcast, I got together with my friend Galel Fajardo to talk about promoting education offers. Galel is a marketing consultant and also the Director of Marketing for an online school. He has the unique perspective of having experience on both sides of education offers.

In this episode, Galel lays out what you need to know to be competitive in the niche. We talk about what advertisers look for, what types of leads you can generate, and how you can maximize your results.

I want to thank Galel for taking the time to share his knowledge with us! If you want to contact Galel, he gives you a few ways at the end of the episode 🙂