Zynga Getting Into The PPV Game?

We know Zynga took a hit when they had to take off all their incentivized offers. Now, it looks like Zynga might be trying to do something with PPV traffic:

http://toolbar.zynga.com/

So what is Zynga going to do with this? Well if you hurry and download the toolbar today – “you'll be the first to know about new features for your favorite games. Best of all, we'll also give you a free item!”. Now what they don't tell you (but I suspect) is that you will also start seeing ads very soon. My guess is they will just keep this to themselves to generate traffic to offers.

So start targeting http://toolbar.zynga.com/ with your PPV campaigns and siphon off some traffic. What you could do is build your own toolbar and convince people to download that rather than Zynga's. Just a thought 🙂

4 thoughts on “Zynga Getting Into The PPV Game?”

  1. Where’s the PPV management platform for Zynga and why did they have to take down the incentive offers? Damn am I late on news! 🙂

  2. @jojo – the best people to talk to about this is Jema Media. These guys started their own and took their lumps but it took off for them. There’s ALOT of hardware and networking knowledge involved in serving up 10,000 pops a second.

    ~ Corey

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