Instant 30% Conversion Rate Increase on Your PPV Campaigns

I wanted to talk about something that seems fairly simple but can have a really dramatic effect on your ROI. What if you could double your ROI with very little additional work when setting up your campaign? Sound too good to be true? Read on…

What I am talking about is adding variations of your targets. Most affiliates will add a URL target to their campaign like this:

walmart.com

A very generic example, but you get the idea. Now, that strategy is fine…you can make tons of money but if you are not bidding on all variations of your targets, you are leaving money on the table.

What do I mean by variations? This is going to vary depending on what PPV network you are running the campaign on so I will speak generally. One simple variation is adding a period to the beginning of your target like so:

.walmart.com

What you will find is that these targets often have as much traffic at 1/2 the bid price. In addition, this variation can often convert BETTER. I have seen conversion rates jump from less than 1% to over 30% just by adding a period to the target.

So what other variations can you do? Start by taking out the .com;

walmart
wal mart

Notice I am adding spaces also? You can add spaces to create tons of variations:

walmart .com
walmart com

OR remove periods, or spaces;

walmartcom

Not all of these variations are going to get traffic on all networks. It doesn't hurt to add as many as you can though, you can delete the ones that aren't getting traffic.

Play around with variations. It is a really simple yet effective technique to give your PPV campaigns a boost.