Mobile and media buys always seem to be hot topics with affiliates. There's a reason for that – lots of money to be made! My guest today is Mike Colella who is a successful media buyer and also built a very cool competitive intelligence tool. Adbeat lets you uncover an advertisers online strategy and see what's working for them. Adbeat lets you collect data for desktop and mobile traffic all in one tool.

In this episode Mike answers a lot of my questions about media buying and mobile. Mike has spent a lot of money on display advertising, so it was cool to pick his brain. I asked him about what metrics he focuses on, how he runs split tests, and what he would tell someone just starting out. Much of what we talked about could be applied to any form of advertising.

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