A lot of money has been made by affiliates direct linking CPA offers with PPV traffic. The question a lot of affiliates have is when to use a landing page and when to direct link. There really is no right or wrong answer to this but I wanted to show you some offers that I think would work well, and some that might not work well with direct linking.
When to direct link or build a landing page
I wouldn't direct link this offer https://www.cash-in-24-hours.com/
The reason being that there is a lot of information to fill out…SSN, bank info, etc. Remember that PPV marketing is interruption marketing. Someone is not sitting down ready to fill out all that information when they see your ad.
I would direct link this offer because it only requires a few fields of information.
It's not always as simple as a short form though. Offers like this look like they would do really well but most of the time they don't convert until the customer gets to page 3-4 of the lead field. I find that even when the offer starts out with a short form like that, it is better to make a landing page to pre-sell a little bit. On my landing pages I make it VERY clear what someone needs to do…'Click this button then on the next page enter your name and email..'. Pretend you are talking to someone who is using the computer for the first time.
This health insurance offer I wouldn't want to direct link because the page is just kind of blah. With the colors and layout, nothing really stands out.
I would prefer to direct link this offer since it is very clear what the customer needs to do in order to get a quote.
Note – some of those offers have exit pop's so you would need to talk to your AM about removing those before direct linking on a PPV campaign.
Spend time time looking at all the offers on Offerbuzz and see if you can find some offers that would work well with direct linking.
Can our AMs really remove the exit pops? Every time I asked they said its on the merchants page and there’s nothing they can do but ask the merchant to remove it. But the merchants won’t since they help conversions.
Only way I see would be if they had a separte link just for ppv traffic.
Maybe my AMs don’t know how to fix it without contacting the merchant though. What should I tell them?
Scott – just make a landing page that targets the urls you are bidding on, that will solve your exit pop problem
Scott, use EWA (see http://www.PPV123.com/networks for the quick approval email link). EWA will go to bat for you if you have an offer that you want to run direct to merchant but has an exit pop that you can get a version w/o it.
Otherwise, yea, do a LP.
~ Corey
If you want to run the quotematcher.info, and would like to change the landing pages. Please let your AM to hit me up. sterling@adleverage.com