Local Affiliate Marketing With PPV

I have been getting some questions about local marketing with PPV. Local affiliate marketing is a hot topic right now and a great way to take your income to the next level beyond what you can do through CPA networks. I wanted to give some basic tips about how this could work with PPV. For some great info about this topic check out these posts on local affiliate marketing

Let me start by saying that PPV isn’t ideally suited to local marketing. You can’t geo target as narrowly as you can on Google. Also, a lot of businesses you might approach will actually want to see their ad on Google , and won’t really understand what PPV is.

There are a couple ways to make this work:

Say you were hired to do some marketing/lead generation for a local car dealer who only wanted leads from the city they were in. One possibility for you is to set up geo targeting on your LP so that only visitors from that city were shown the car dealers ads. All other traffic could be diverted to a related offer on a CPA network (like a new car quote). If you wanted to go one step further, you could contact car dealers in other states/cities and see if they wanted to buy your leads.

Another way you could tackle local lead gen with PPV is by bidding only on URL’s/keywords that were location specific. So if you were generating leads for a car dealer in Los Angeles, your URL targets could be all other Los Angeles area car dealers, etc.

So as you can see…PPV isn’t ideally suited to local lead generation but there are a few ways to try and make it work.  Give it a shot and you might be pleased with the results.