APB Podcast – The 80/20 Principle for Online Marketing

APB Podcast – The 80/20 Principle for Online Marketing

The 80/20 principle states that, for many events, roughly 80% of the effects come from 20% of the causes. This can be applied to all types of industries. You’ve probably heard this concept applied to marketing. An example would be – ‘roughly 80% of your income will come from 20% of your campaigns’.

The most important thing to learn about the 80/20 principle as an affiliate is what 20% of your actions will produce 80% of your results. To put it another way, how should you prioritize your tasks? What’s important to focus on, and what doesn’t really matter? The answers might surprise you.

In this episode jerdei, miser, and I discuss the 80/20 principle and how it applies to online marketers. As always, we welcome any questions or comments you have!

 

APB Podcast – Building Your Business

APB Podcast – Building Your Business

Being a successful online marketer is one thing, but being a successful marketer year after year is another. Our industry is filled with stories of people who made all kinds of money once or twice but couldn’t do it long term. So what’s the difference between these two groups of affiliates? One big difference is the focus on building a ‘long term business’, but what does that mean?

In this episode, I’m joined by two forum members – Jason aka miser and Jacob aka Jerdei. Both are successful affiliates, and help me out answering questions and supporting the forum. Between the three of us, we’ve helped train and support a lot of marketers in the forum. This has given us a good perspective on why some people become successful while others struggle.

In this episode, we focus on the need to diversify and build a well rounded business. We discuss taking the skills you learn in affiliate marketing and using them to branch out and diversify.

Enjoy the episode, and let us know if there’s anything you would like us to cover in the future!

 

 

APB Podcast – John Lee Dumas founder of Entrepreneur On Fire

In this episode of the Aff Playbook affiliate marketing podcast, I interview John Lee Dumas from Entrepreneur On Fire.

Entrepreneur On Fire has been awarded the Best of iTunes, and it’s easy to see why. John puts on a new high quality podcast every single day. This level of dedication to producing valuable content for entrepreneurs has resulting in a monthly income now approaching $300k per month.

John is a super high energy individual (although in this podcast we learned he enjoys a good House of Cards Marathon), and his passion for talking about business and entrepreneurship really shines through.

In this episode we discuss:

– John’s¬†background and how he got started

– Who inspires him

– His morning routine

– Staying motivated, and what to do when your motivation runs low

– The biggest struggling points for aspiring entrepreneurs.

– Going to college vs starting your own business

– Hiring and working with virtual assistants

– Advise for those who are working full time jobs but really want to start their own business

– Coming trends for 2015 and beyond

I would like to thank John for taking the time to do this. Be sure and check out Entrepreneur on Fire.

APB Podcast – Shawn Collins on Affiliate Summit and the Future of the Affiliate Industry

APB Podcast – Shawn Collins on Affiliate Summit and the Future of the Affiliate Industry

Back when I started Aff Playbook (It was called PPV Playbook then), I was basically a hermit. I was a successful affiliate, but I almost never networked with anyone..especially in person. It wasn’t that I didn’t want to, I was just a little shy and had a hard time pushing myself to go out and meet people.

It took the urging of a few friends, but in 2010 I decided I would hold a small mastermind and meetup during Affiliate Summit West in Las Vegas. To my knowledge, I was the first to start offering a private mastermind and kind of paved the way for others who started doing it.

I remember being very nervous before the mastermind, but once I started it was smooth sailing. When I look back on that, it’s interesting that so many affiliates who went on to become super successful attended. One of the attendees was Mark aka ‘ctrtard‘ who now creates all the Aff Robot tools in the forum, and has put on many masterminds with me.

That Affiliate Summit really kick started Aff Playbook and helped me meet lots of new friends and business partners. The reason I’m telling you this story, is that I think each of us probably has a similar story about their first conference. It’s exciting to meet people who share the same passion you do. In person networking is one of the most important things you can do for your business. Shows like Affiliate Summit are where the real connections in this industry are made.

My guest on this episode is one of the co-founders of Affiliate Summit, Shawn Collins. Shawn got his start making content sites and managing affiliate programs before making the leap into creating Affiliate Summit. In this interview, we talk about his beginnings in the industry, what trends he has seen over the years, and where he sees the industry heading. Shawn has a front row seat to the Affiliate Marketing industry, so it’s always interesting to hear his observations.

If you’ve never been to an Affiliate Summit, I highly recommend it. We almost always put on a meetup of some kind so if you come be sure to stop by and say hi!

You can learn more about Affiliate Summit.

Follow Shawn on Twitter

APB Podcast – Email Marketing and Copywriting With Ben Settle

APB Podcast – Email Marketing and Copywriting With Ben Settle

Email marketing is one of those indispensable skills every marketer should have. It doesn’t matter if you’re doing affiliate marketing, promoting your own products, or doing client work. Being able to sell through email and copywriting is a skill that will take you from playing around at a business, to actually having a business.

Today, I interview Ben Settle who is one of the top email specialists in the world today. Ben has worked with huge companies like Experian, has tons of testimonials from the biggest names in the industry, and is highly sought after for his expertise.

This was a great episode where we discuss:

  • How Ben got started in the industry
  • Why writing copy by hand is so essential
  • How to speak so your readers want to listen
  • Why he emails every day, and sells in every email
  • The biggest issues people have when writing email copy
  • Areas to focus on if you really want to master email marketing

Here are links to some of the things Ben Mentions on the show:

I really encourage you to check out Ben’s blog and opt-in to his list. He has a unique approach to email marketing, and gives a lot of value. I personally have learned a ton by reading his blog and listening to his podcast.

Ben Settle Blog

Ben Settle’s Antripreneur Podcast:
iTunes
Stitcher

Listen to this episode here:

APB Podcast – Jason Brown from SERPWoo

APB Podcast – Jason Brown from SERPWoo

My guest on this episode of the Aff Playbook podcast is Jason Brown, a.k.a eliquid on the forums. Jason has been involved with online marketing for a long time, and worked on many diverse projects.

Jason has done everything from affiliate marketing, to ecommerce, and now a product owner. He was the first affiliate to use the ‘two step’ blog landing page that nearly everyone was running a few years back. This is an interesting story you’ll want to hear!

In this episode, we focus on Facebook marketing. Jason shares some awesome insight into marketing on Facebook and we get into the stuff people don’t often talk about. Trust me, you’ll want to listen to this a few times.

This is the longest podcast episode I’ve recorded to date – about an hour and forty minutes!

You can find Jason on the Aff Playbook forum, on his blog LeanVertising.com and his awesome product SERPWoo. Thanks again to Jason for doing this, and sharing his knowledge with us!

Make sure to download the Affplaybook FB Podcast 2015 PDF.