Corey Bornmann from Affportal.com and I have decided to join forces and offer our services as one package. I am really excited about this because my forum members get access to the Affportal suite of PPV/CPV/PPC tools and his members get access to my forum for training. Affportal has some awesome URL/Keyword scrapers and Corey [...]
Corey Bornmann from Affportal.com and I have decided to join forces and offer our services as one package. I am really excited about this because my forum members get access to the Affportal suite of PPV/CPV/PPC tools and his members get access to my forum for training. Affportal has some awesome URL/Keyword scrapers and Corey has some cool tools planned I haven’t seen offered anywhere else.
I wanted to talk a bit about using scrapers & tools for your PPV campaigns. See…most people will use scrapers and get the exact same results as everyone else. If you promote your weight loss offer and type the keyword ‘weight loss’ into the scraper your going to be doing what pretty much every other PPV marketer is doing.
So how do you use scrapers and still be creative? The trick is to do some brainstorming before you use the tools. In our weight loss example above it’s pretty obvious what most people would be targeting; ‘weight loss’, ‘lose fat’, etc. What you need to do is get in the head of your potential customer and think of the reasons someone would want to lose weight. This is something a lot of new PPV marketers have a tough time wrapping their heads around. It’s not really difficult, it’s just different from what most marketers are used to doing. Really quickly off the top of my head, the reasons someone wanted to lose weight could be:
- Getting married
- Going to a reunion
- Getting back in the dating scene
After coming up with a list of these ideas (and this is something no tool can really do…you have to sue your brain), you can plug these types of keywords into a URL scraper and get different results than most people.
Tools are great and can save you time but some people complain that using them gives you the same results as everyone else. If you do a little brainstorming first, you can get unique results with any tool you use.
7 Responses
Yeah, I was just in the forum a minute ago and noticed the Affportal link at the top and was wicked excited – there’s some awesome stuff there! If you’re in a vertical with with little-to-no competition, the URL scrapers save a ton of time (they just did for me). If it’s crowded, you’re right – think outside the scraper…
Very exciting news! I purchased your ppv playbook, but I’m not a member of the coaching forums. I’m already a member of Affportal so will I be given access to your coaching forums through Corey at Affportal?
Never mind! I found the link over at Affportal. Lots of great stuff on the forums!
Thanks!
@David – lateral marketing FTW. that was the biggest takeaway from just the PPV Playbook training alone and I’m looking forward to rolling out some of your strategies in my case study.
I’m in no doubt that at the latter stage with your forum and Corey’s tool, it’d be a win-win.
Earlier Corey had announced a collaboration with Andrew Payne on offering andrew’s LP classroom, does that mean existing/new PPV Playbook forum will have access to all 3? (Andrew’s, Corey’s and yours?). That would be hella awesome.
PS: How come you haven’t installed a “subscribe to blog comments” plugin?
I couldn’t agree more about thinking laterally when it comes to finding targets, in some markets you’ll find hardly any competition at all if you start brainstorming before scraping.
Great tip David!
Wow David and Corey!!
Thanks for teaming up and giving us these great tools to become successful! You guys are actually walking the walk!!!
Brilliant post again. I agree with Andrew Wee question:
How come you haven’t installed a “subscribe to blog comments” plugin?