APB Podcast – List Building Round Table

APB Podcast – List Building Round Table

You might have heard ‘the money’s in the list’, but what does that really mean? Simply put, building an email list is one of the most effective marketing methods.

When you build a list, you have an asset you can market to over and over. Instead of just sending them off to hopefully get one conversion, you can collect their email and potentially get multiple conversions on just one visitor.

In this episode, we discuss list building ideas and techniques. Some of what we cover includes:

  • The best ESP’s to use
  • What to offer in exchange for the opt in
  • How to fully monetize each visitor
  • Techniques and tips to further monetize your list

Hope you enjoy this one. Let us know if you have any questions!

Definitions Of Affiliate Marketing Terms

Definitions Of Affiliate Marketing Terms

A • B •C • D • E • F • G • H • I • J • K • L • MN • O • P • Q • R • S • T • U • V • W • X • Y • Z


Above the Fold: The area of a web page that is initially viewable to a visitor. Anything that a person has to scroll to see is Below the Fold.

Advertiser: On traffic platforms the advertiser is the person paying for ad space and launching campaigns. On affiliate networks, the advertiser is the entity that provides the networks with offers for affiliates to run.

Adware: Software, toolbars and browser extensions that inject advertising onto the user’s computer. Often adware is bundled with free software. Ad formats include pop-ups, pop-unders, search result injection, display ad injection, contextual text links.

Affiliate: Someone who gets a commission for driving sales and leads to an advertiser.

Affiliate Agreement: The legal agreement between the affiliate and affiliate network or merchant. This usually describes what traffic sources are allowed, payment schedules and a whole bunch of legalese.

Affiliate Link: A special link that allows tracking of sales and conversions of an offer to the affiliate.

Affiliate Manager: The point of contact between the affiliate and the affiliate network / merchants. Affiliate managers take care of creative approvals, payment questions, pay bumps as well as handle any disputes that may arise.

Affiliate Network: Manages offers from a variety of different merchants/advertisers. Affiliate networks act as a go between for Affiliates and Merchants. Some benefits of using affiliate networks include faster payout terms and the ability to choose from a variety of offers. For this they take a cut of the profits.

Affiliate Program: A company’s program that pays affiliates to drive sales or leads to the company.


Banner Ad: Ads seen on various websites. Generally graphical in nature.

Below The Fold: Everything below the initial screen a visitor sees when landing on a webpage. If they have to scroll down to see content, that content is below the fold.  



Charge Back: When a customer files a dispute with their credit card company regarding particular charges and those charges get reversed.

Click-Through: The act of clicking through a link and being brought to a different destination.

CTR – Click Through Rate: (clicks on the link) / (# of link impressions) It’s the percentage of clicks a particular link or landing page gets.

Cloaking: For links, cloaking refers to altering the description of a link to something other than its true destination. For example, hovering over a link might show it go to website.com/go/superoffer whereas when clicked it will take the user to superoffer.com/lp/squeezepage.html?ugly-affilliate-tracking-stuff. It could also mean using link services such as bit.ly, tinyurl.com, goo.gl

Cloaking can also refer to showing separate webpages depending on who the visitor is. For example, people may show ad network compliance teams a “safe” page and send real visitors to a “money” page which often employs aggressive marketing tactics disallowed by the traffic source.

Contextual: Refers to generating content based on surrounding content. Contextual ads match ad content to the page they appear on. So if a page is about fishing, ads about fishing will appear. This can also refer to in-text ads, pop up ads. Anything in which advertising appears based on the surrounding content can be known as contextual.

Commission: Whatever is paid for driving a sale or lead.

Conversion: When whatever action the affiliate is paid for takes place.

Conversion Rate: The percentage of people who view an offer that convert. This can mean a variety of things. % of landing page views to conversions, % of people who land on an offer that convert etc.

Cookies: Small text files saved to visitor’s computers that track various things. In affiliate marketing it often refers to how long after an affiliate sends a visitor to they will still get credited for the conversion. For example, on a 30-day cookie any visitor who converts within 30 days of clicking through an affiliate link will get credited to that affiliate link.

Cookie Stuffing: The act of dropping cookies onto people’s computers without having the visitors click through to an offer. This can get you sued, don’t do it.

CPA: Cost Per Action

CPC: Cost Per Click

CPM: Cost Per Mille: Means cost per 1000 impressions.

Creative: Landing pages, text ads, pretty much any marketing material.



Datafeed: Merchant provided data in standardized format. Affiliates can use this data to automate product listings on websites or anything else they can imagine.

Direct Linking: Linking from a traffic source directly to an offer rather than sending them to a presell page.

Disclosure: FTC required statement disclosing the affiliate relationship between affiliates and merchants.


EPC: Earnings Per Click


First Click: An affiliate program in which the first affiliate who sends a particular visitor to an offer gets credit for the conversion.


HTML (Hyper Text Markup Language) : Computer Language used to create webpages.


Impression: One view of an ad or webpage.


Joint Venture – JV : Agreement between two or more parties to market and sell a product or service.


Last Click: An affiliate program in which the last affiliate who sends a particular visitor to an offer gets credited for the conversion.

Landing Page: Any page the visitor lands on after clicking on an ad. These are used to presell visitors before leading them to the offer page. Technically, when direct linking, the offer page is the landing page.


Merchant: The entity providing affiliates and affiliate networks with their offers.


Niche: A specialized subset of a market. Can refer to broad subject areas such as Alien Abduction, Knitting, Cars or can refer to much more specialized areas of interest such as Weight Loss For Cat Owners.


Opt-In Rate

Organic Traffic: “Free” traffic to a site. Usually means through search engine searches. Also includes social media traffic such as from Facebook Fan Pages, Pinterest, and Instagram. Essentially traffic via links from other websites which haven’t been paid for.



Paid Traffic: Any traffic to a website in exchange for payment. Most commonly it refers to traffic from ads purchased on various ad networks.

PPS: Pay Per Sale

PPL: Pay Per Lead

PPC (affiliate) & (advertising): Pay Per Click – either paying an ad network every time your ad is clicked on or getting paid by a merchant every time an ad is clicked on one of your web properties.

Payment Threshold: The minimum dollar amount required to receive a payout.

Privacy Policy: A policy which states what is done with information gathered on a particular web site. This is often required to participate in various monetization platforms such as Google’s AdSense.

Publishers – Pubs: In reference to affiliate networks pubs are the affiliates. It can also mean anyone who owns a website.



Raw Clicks: Every click on a link. This includes duplicate clicks and bot clicks.

Recurring Commissions: A commission paid every time a subscription offer is charged. For example, Aff Playbook pays recurring commissions to affiliates. Every time an affiliate signs someone up they get paid each time that person pays their monthly subscription.

Residual Earnings: Getting a commission for every future sale a visitor an affiliate sends makes.

ROAS: Return on advertising spent

ROI: Return on Investment



SEO: Search Engine Optimization. Taking steps to optimize a webpage in an attempt to reach the first page of search results.

Split Testing:  Also referred to as A/B testing. The act of testing out variations of an element to determine which is performs better. In affiliate marketing this can be testing 2 different landing pages, 2 different headlines, 2 different images etc. Good affiliates constantly split test their creatives in order to generate a higher ROI.

Squeeze Page: Landing page designed to capture lead information.

SubID: Variables attached to the end of a url to capture tracking information such as traffic sources, click ids, creatives, placements, etc.

Super Affiliates: Affiliates who are in the top 5-10% performance wise.   


Text Link: Any text that links to somewhere else.

Two-Tier Affiliate Program: An affiliate program where affiliates earn regular commissions as well as commissions on the earnings of any affiliates they refer to the program.


Unique Clicks: Clicks that do not include duplicate clicks from the same ip within a certain amount of time. For example, if every viewer clicked a link once, unique clicks would equal total clicks. If every viewer clicked a link twice then total clicks would double that of unique clicks.



White Label: Products produced by a company that may be rebranded and sold.


APB Podcast – Ultimate Productivity Hacks

APB Podcast – Ultimate Productivity Hacks

It’s Friday! Good time to kick back and relax right? Wait, that’s not being productive! Or is it?

There’s so much information about productivity out there, it’s hard to know what to believe. In this episode, we talk about what’s been the most effective for us.

Some of the the tools we mention in the episode are:

One thing I didn’t mention on the episode, but that is great at helping me focus is a good pair of noise cancelling headphones. I use the Bose Quiet Comfort 25 Headphones.

Do you have any personal favorite tools or techniques you use to get more done? Let us know!

APB Podcast – The Best Tools For Affiliate Marketers

APB Podcast – The Best Tools For Affiliate Marketers

In this episode of the Aff Playbook podcast we talk about some of our favorite tools for marketing. Tools aren’t a magic bullet, but they can certainly make your life easier.

We cover a lot of tools in this podcast including:

  • Tracking
  • Aff Robot Tools (inside the forum)
  • SEO
  • PPC
  • Spy Tools
  • PPC
  • Project management
  • Social media

And more. We’re working on a master list covering each tool which we’ll post inside the forum when done.

Do you use any other tools besides the ones we mentioned? Let us know in the comments.

APB Podcast – What Were Working On in 2016

APB Podcast – What Were Working On in 2016

After a short hiatus, the APB Podcast is back! 2016 is already half way over, so there’s a lot to talk about.

In this episode, we each discuss something we think is important to focus on in 2016. With so many options out there, it’s sometimes hard to choose what to work on because there isn’t one right answer. Learn some of the things we’re personally working on this year that we think will not only work good for the short term, but also stay effective in the future.

What do you guys think about our ideas for 2016 and beyond? Let us know in the comments.

APB Podcast – PPC Round Table

APB Podcast – PPC Round Table

Jacob, Jason and I recently got together to talk about all things PPC. PPC is a huge topic! You have different traffic sources like AdWords and Bing, search vs display, the list goes on.

We’ve all done a fair share of PPC, so it was interesting to hear different opinions on things. There’s so much to talk about with PPC, we’re definitely going to have to record some more episodes on it.

Check it out and let us know what you think!

APB Podcast – Mastering the Education Niche

APB Podcast – Mastering the Education Niche

Education is one of those evergreen niches that will always be around. It’s a great niche to promote because there is always demand for leads, and there are many different sub niches within the niche to promote.

In this podcast, I got together with my friend Galel Fajardo to talk about promoting education offers. Galel is a marketing consultant and also the Director of Marketing for an online school. He has the unique perspective of having experience on both sides of education offers.

In this episode, Galel lays out what you need to know to be competitive in the niche. We talk about what advertisers look for, what types of leads you can generate, and how you can maximize your results.

I want to thank Galel for taking the time to share his knowledge with us! If you want to contact Galel, he gives you a few ways at the end of the episode 🙂

APB Podcast – PPV Round Table

APB Podcast – PPV Round Table

When I first started Aff Playbook, it was actually called ‘PPV Playbook’ because we focused almost exclusively on PPV traffic. We’ve come a long way since then, and expanded to cover all types of traffic and a lot more.

I have a lot of experience running PPV traffic, and so does the entire APB faculty. In this episode, I sit down with Miser and Jerdei to talk about our experience with PPV traffic. Between the three of us, we have a lot to say on the subject.

Some of the things we discuss include:

  • Our favorite types of offers to run
  • What types of landing pages we use
  • Our top PPV traffic sources
  • Opportunities that go beyond promoting affiliate offers

This was a great discussion, and we all had a lot of fun! Be sure to let us know if you have any questions in the comments below!



APB Podcast – The 80/20 Principle for Online Marketing

APB Podcast – The 80/20 Principle for Online Marketing

The 80/20 principle states that, for many events, roughly 80% of the effects come from 20% of the causes. This can be applied to all types of industries. You’ve probably heard this concept applied to marketing. An example would be – ‘roughly 80% of your income will come from 20% of your campaigns’.

The most important thing to learn about the 80/20 principle as an affiliate is what 20% of your actions will produce 80% of your results. To put it another way, how should you prioritize your tasks? What’s important to focus on, and what doesn’t really matter? The answers might surprise you.

In this episode jerdei, miser, and I discuss the 80/20 principle and how it applies to online marketers. As always, we welcome any questions or comments you have!


APB Podcast – Building Your Business

APB Podcast – Building Your Business

Being a successful online marketer is one thing, but being a successful marketer year after year is another. Our industry is filled with stories of people who made all kinds of money once or twice but couldn’t do it long term. So what’s the difference between these two groups of affiliates? One big difference is the focus on building a ‘long term business’, but what does that mean?

In this episode, I’m joined by two forum members – Jason aka miser and Jacob aka Jerdei. Both are successful affiliates, and help me out answering questions and supporting the forum. Between the three of us, we’ve helped train and support a lot of marketers in the forum. This has given us a good perspective on why some people become successful while others struggle.

In this episode, we focus on the need to diversify and build a well rounded business. We discuss taking the skills you learn in affiliate marketing and using them to branch out and diversify.

Enjoy the episode, and let us know if there’s anything you would like us to cover in the future!