Zynga Getting Into The PPV Game?

We know Zynga took a hit when they had to take off all their incentivized offers. Now, it looks like Zynga might be trying to do something with PPV traffic: http://toolbar.zynga.com/ So what is Zynga going to do with this? Well if you hurry and download the toolbar today – “you’ll be the first to [...]

We know Zynga took a hit when they had to take off all their incentivized offers. Now, it looks like Zynga might be trying to do something with PPV traffic:

http://toolbar.zynga.com/

So what is Zynga going to do with this? Well if you hurry and download the toolbar today – “you’ll be the first to know about new features for your favorite games. Best of all, we’ll also give you a free item!”. Now what they don’t tell you (but I suspect) is that you will also start seeing ads very soon. My guess is they will just keep this to themselves to generate traffic to offers.

So start targeting http://toolbar.zynga.com/ with your PPV campaigns and siphon off some traffic. What you could do is build your own toolbar and convince people to download that rather than Zynga’s. Just a thought :)