The first thing people want to know when they hit on a winning campaign is ‘what’s next?’. Lets cut to the chase and talk about some ways you can scale. Ask for a payout bump This has got to be the easiest, and kind of surprisingly overlooked, ways to scale a campaign. Any payout increase will help. So how do you go about getting a pay bump? Usually the network will want to see some traffic and gauge the quality a little. Sometimes they will bump you right away (usually when they were offering Read more [...]
At the workshop I did at ASW my friend Adam made a really great statement; he said that the majority of ‘problems’ with not making progress/money in IM have a very simple solution – build more campaigns. This reminds me of a really well known blackhat seo guy I used to be friends with and what he told me one time; Apparently tons of people would come to him for help with questions about site structure, indexing, etc, etc, etc. and he said his answer 99% of the time was just that they needed Read more [...]
Credit reports are certainly alluring offers, with their usually high payouts and broad appeal, but this is one niche that a lot of people have trouble converting on PPV though. So what does it take to get credit reports to work on PPV? The answer (at least in my experience) is to really learn about your target audience. I see so many people that blindly pick targets without really thinking about them (in all niches) I wanted to show you how to get inside your customers head. Think about Read more [...]
CPV Lab is a new tracking tool. Simply put, it’s the most functionally advanced tracker I have ever used. With CPV Lab you can track and optimize campaigns in ways that I have never really even done before. I have been using it for a week or so now, and while I haven’t used everything it can do, I am very impressed by the functionality. The set up and use is pretty easy and support has been really quick to answer my questions. I thought about how to write this blog post and how I could possibly Read more [...]
On 07.22.10, In PPV Campaign, by David
This is a guest post by Brian “browie”. He is a member of PPV Playbook forums and has a blog at Browie.com This PPV trick and/or tip isn’t going to change your life but it sure could make that “loser campaign” into a relative golden nugget. I just started PPV marketing at the end of 2009. That is when I joined David Ford and his PPVPlaybook Forum. I was slow jumping on the bandwagon and I’m disappointed that I didn’t jump on earlier. So, what I’m saying is I am still new and this little Read more [...]
On 04.26.10, In PPV Campaign, by David
I hate zip/email submits…there I said it. I know some people who have done really well with them but I hardly ever run them, there are just better campaigns to focus on. I do have one exception to this rule though and that is when you can pre-pop an email submit. Pre populating an offer is when you send someone to a form (in this case an email submit) with their email address already filled out on the forum. All they have to do is hit submit! There are a few reasons I like pre-pop so much: The Read more [...]
On 03.08.10, In PPV Campaign, by David
Yes I have them…lot’s of them. Anyone who sounds like they are throwing up winning campaign after winning campaign is full of it. The offer I ran was a popular IQ quiz offer. Those are hot right? People are killing it right? I started off direct linking and came up with a few angles to target: Quiz sites Cheap targets with a young demographic Music sites For each idea I scraped together a hundred or so targets (URL’s and keywords). I ran this offer on Lead Impact, Media Traffic, Read more [...]
After my last post on the idea of using PPV for local affiliate marketing, I got some emails saying how it sounded like a good idea but wouldn’t work. I am not intending this as an ‘I told you so’ post but I did want to share some success I have had using PPV with local affiliate marketing. The Client I got into local marketing a short while ago. I started by asking a real estate agent I was working with at the time if she had ever purchased leads. She had several years experience purchasing Read more [...]
One of the things I get asked about a lot is setting frequency caps in PPV campaigns. This is one thing that’s kind of specific to PPV and different from PPC campaigns. Frequency caps mean that you control how often your ad is shown to the same user. Depending on what network you are running on, you can set your frequency caps to anywhere from 1/12 (show your ad to an individual once every 12 hours) to 1/month+ With PPC traffic you have new visitors coming in every day, searching for keywords. Read more [...]
Ok no secrets really but now that I have your attention… I get a lot of questions about landing pages for PPV/CPV traffic. I hate telling people ‘just test’ but sometimes that’s the best approach. There are various types of pages that can work but the main idea is you want to keep things simple and grab the viewers attention. Think about how these people are being served ad’s; They are surfing along visiting websites, and up pop’s and advertisement. This isn’t something they were actively Read more [...]
