Everybody’s had those times where you just can’t get motivated to work when you’re sick or tired. When you have a regular job, it’s almost easier to keep working because you have a boss to answer to. Being your own boss means that you have to answer to yourself. This is a constant battle for [...]
2011 The Most Profitable Year Yet
2011 is almost over and it was quite a year both personally and professionally. As I was looking back over everything writing this post, I was surprised by just how much we had grown. As most of you know, we changed our name from PPV Playbook to Aff Playbook. This change reflects the fact that [...]
Baby Got No Back
No not THAT back, I’m talking about the spine…your back. That thing that keeps your body upright. This isn’t going to be the usual ‘improve your CTR’ or ‘case study’ post, and I know it might not appeal to a lot of people. This will however help you make more money in the long run. [...]
Why I Decided to Close PPV Playbook
I stared PPV Playbook in late 2009 with no idea it would grown into what it’s become. I’ve loved every minute of running this forum but it’s time to say goodbye to PPV Playbook. Ok, of course I’m not closing!! What I am doing is changing the name. This was a tough decision but we [...]
When Affiliates Do Everything Right and Fail
Ask any affiliate what the #1 thing you have to do to succeed is and the answer you will usually get is ‘work hard’. That is true in a sense; you do have to work pretty hard as an affiliate to achieve a high level of success, but it’s really only part of the equation. [...]
Your Affiliate Manager Might Suck If…
There are some great affiliate managers, some bad affiliate managers and a whole bunch in between. As funny as some of these are, this post is a collection of real stories that have happened to me, or someone I know when dealing with affiliate mangers. Your affiliate manager might suck if… 1. You hear the [...]
Is Your Favorite Network Hurting Your Campaign?
A couple posts back I wrote about scaling ppv campaigns. One of the ideas was to split test offer across different CPA networks. I wanted to expand on that idea and show an example from one of my campaigns where this made a huge difference. Affiliates often get blindly loyal to one affiliate network, which [...]
$100k and a New BFF
For all the talk of ‘building a real business’ it seems there are a few areas that people are still clueless. Sure they can get the traffic sources, niches, and tracking down but many affiliates forget that it helps to have a connection to your piers that goes beyond a business relationship. Let me start [...]
ad:tech Party Pics
The meetup turned out great! A big thanks to Ads4dough and Dream Marriage for sponsoring! The party got off to an interesting start when one of the first guest to show up was an elderly woman who made a beeline to the bar. I have no idea who she was and she didn’t have any [...]
Are You Up For The 30 Day Campaign Challenge?
At the workshop I did at ASW my friend Adam made a really great statement; he said that the majority of ‘problems’ with not making progress/money in IM have a very simple solution – build more campaigns. This reminds me of a really well known blackhat seo guy I used to be friends with and [...]







