Killer Buttons To Squeeze More CTR From Your Landing Pages
This is a guest post from forum member, and very funny fellow CTRtard. If you don't read his blog, you should start immediately.
Aside from the headline, your landing page's call to action (CTA) is one of the most important elements you should be testing. Often times, the CTA is made in the form of a button that's labeled "Click Here" or "Continue". Because buttons are graphical, changing them to test various colors, sizes and labels can be tedious. Until now.
Today Is Your Lucky Day
After Read more [...]
You Have to SEE These Results
In the previous post I asked everyone to vote which call to action generated the highest CTR. Here are the results from the poll...
Turns out most people got this one wrong! Here are the actual results:
1. Click here to get your free report - 1.4%
2. See your credit report here - 2.7%
3. View your online credit score - 2.3%
4. Get instant access to your credit score - 1.2%
I had a feeling it would turn out like this based on what I have tested before. The words 'see' and 'online' Read more [...]
Supercharge Your CTR With Geo Targeting
Geo targeting is pretty simple but used correctly can increase your CTR pretty dramatically. In this post I'm going to show you how to implement geo targeting step by step and talk about some practical applicatons.
Step 1 - Get the script
A simple script to set up and use is http://www.maxmind.com/app/javascript_city
Step 2 - Add the script to your LP
You will need an HTML editor and some very basic HTML knowledge (which you should definitely have).
Add this code <script language="JavaScript" Read more [...]
Trick to Click!
My friend Corey Bornmann from Affportal uses the phrase 'trick to click' to describe landing pages that look like this:
You might have seen variations on this type of landing page or banner and that's because it can work great! Who can resist clicking that 'play' button?
The basic idea is to take a screen-shot or pic to use as the 'video still', then use Photoshop (or another graphics editor) to make it look like a video player.When selecting the picture to use, browse around Youtube and Read more [...]