What’s It Take To Master Affiliate Marketing? (Or anything else…)

What’s It Take To Master Affiliate Marketing? (Or anything else…)

Currently I’m listening to Peak: Secrets From The New Science Of Expertise, by Anders Ericsson and Robert Pool and there’s a lot to be taken away from it that can be applied to online marketing.

I’m sure most of you are familiar with the 10,000 hour rule that Malcolm Gladwell penned. It’s the idea that to become an expert in any field you need to invest at least 10,000 hours training and practicing to become an expert in that field. Well, Gladwell drew his conclusions, although slightly inaccurately, from research performed by Ericsson and Pool.

Anyways, the whole book’s premise is that for the vast majority of people at the top of their given field, they didn’t get there because of some talent they were born with. They got there through good old fashioned hard work. What separates them from their peers isn’t talent, it’s the sheer number of hours spent in dedicated focused training. This is well supported by study after study.

So what’s that mean for those of us in online marketing? Well we might not be aiming to be grand master chess champions but the principles are the same when it comes to what it takes to be successful in making it online. Let’s be honest, the vast majority of people who start out will never ever be consistently profitable. So to make it to that level is an achievement which I think is often overlooked and often underappreciated.

I hate to say it but that means that to be successful it’s going to take dedication and hard work. Thankfully it won’t take the 10 years of dedicated study it takes to be a chess master.

Here are the key points to remember as you learn, study, and grind away at mastering the online marketing game.

1: You have to constantly be pushing yourself outside of your comfort level. If you’re comfortable, your plateauing. You’ll never break from $50/day to $1000/day if you sit back and don’t push yourself. It’s easy to get to comfortable.

2: It’s vitally important to surround yourself by likeminded individuals who can support you and push you to improve. You’ve got the forum and in addition to that I suggest you reach out to people and start your own masterminds. I can’t even begin to describe how valuable this is to your growth. This whole process is hard and you need to have other people who understand to support you and push you to succeed.

3: You need a teacher/mentor and they need to be performing at a higher level than you. Now for most of you that’s going to be cost prohibitive and your money is going to be better spent running campaigns. Fortunately, the forum fills this role. But there’s one major point that I think people miss.

It does you no good to only lurk and not engage.

You have to actively involve yourself in the process. It’s only then that we’ll be able to tailor specific suggestions to your particular situation. I can’t stress this enough. You would be amazed at how many people, sign up, stick around for a couple months and then leave without having even introduced themselves. You’re spending the money so take advantage of what you bought! The biggest value this forum provides is access to people performing at a higher level that are willing to take time to help others out.

4: Once you outgrow your teachers you’ve got to find new ones. There will come a time when AFF Playbook won’t be enough to push you to the next level. When that happens you’ll have to go out there and find someone who can. I hope that day comes for every one of you. I also hope you all stick around to help out the next batch of eager marketers as well as pushing each other to excel.

5: If you find yourself hitting a plateau, isolate what’s giving you problems, design exercises to improve that area and work hard on it. An example given in the book has to do with golf. If you want to be a better golfer, hitting 500 balls at the range isn’t going to do squat. Hitting hundreds of balls to within 10 feet of the hole from a bunker will.

You have to focus on improving specific situations. Building 100 campaigns the exact same way won’t do you any good. Let’s say though, that after analyzing your past 100 campaigns, you realize your headlines totally suck. Then spending dedicated focused practice time writing and testing out headlines will improve your game.

6: This isn’t fun. It’s not supposed to be. It’s supposed to be hard work. The fun part comes when you see yourself improving. That’s what should be driving you. It’s watching the end result getting closer and closer that makes the hard grind worth it. If you ask any professional if they enjoy practicing their skills, they will all say it sucks. I’m not talking about your amateurs enjoying their time blowing off steam. I’m talking about those at the pinnacle of their field.

7: You need to schedule time to work on this. It needs to be consistent and distraction free. If you only have an hour or two at night after the kids are in bed sleeping, then schedule that time to be working. Turn off your cell phone, shut down facebook and focus. It sucks. We’d all rather be doing something else but if we want to live the lives other people dream of, it’s going to take sacrifice.

8: Don’t forget your physical wellbeing. Make sure you schedule a minimum of 30 minutes daily to work out. It’s not just for your body, studies have repeatedly shown that working out is one of the best ways to increase your creativity and mental aptitude.


Deliberate Focused Practice Sucks Ass

But it’s so totally worth it and it’s the only way you’re going to make it to the top.

So just suck it up buttercup and do it.

Does PPV Pop Traffic Still Work?

Does PPV Pop Traffic Still Work?

It seems like every other month there’s a new hot traffic source grabbing all the attention. When that happens some other traffic source out there inevitably gets labeled as ‘dying’.

I can’t tell you how many times I’ve heard new members to AFF Playbook ask, “Does PPV still work?” They tell us that the word on the street is that PPV is dead!

Well, we can confidently say it’s still alive and kicking. It might not be as sexy as cloaking on traffic source XYZ. Or have the volume of Native, Mobile, Adwords etc. But you can still make a hell of a living off of PPV.

Just check out our latest success story.

This is a snippet from one of our members caseyxz who is absolutely crushing it on PPV traffic.

I’ve been running these campaigns for several months now. I’m sharing some of my stats today, to inspire those who are working hard:

Today’s Revenue: $2882
Today’s spend: $695
Today’s Profit: $2187

Currently only Running on Desktop PPV traffic

I don’t know about you but $2100/day sounds like a pretty good living to me.

So there you go, PPV is alive and well and ready to dish out the $$$ for those willing to learn.

Ready to join AFF Playbook and crush some PPV yourself? Read the rest of caseyxz’s success story and get started on your own today.


APB Podcast – Choosing a Niche

APB Podcast – Choosing a Niche

Choosing a niche is a vital part of almost anything you do in affiliate marketing. It’s one of those things that sounds easy, but can prove quite challenging.

How do you know what makes a good niche? How do you know if there is any money to be made in that niche?

With these questions in mind, we sat down for a podcast to talk about how we personally select niches for our affiliate campaigns or websites. Check it out, and let us know what you think!

APB Podcast – Buying Websites to Create Passive Income

APB Podcast – Buying Websites to Create Passive Income

On this episode, we talk to Jacob (aka jerdei) from the APB forum about buying websites. Wait, you can buy websites? Why would you do that? Why would someone sell one? Can I really make money doing that?

The answer to all those questions is….listen to the episode!

If you’re a member of the forum, this is the main lesson we’re discussing.


APB Podcast – Success Coach Gregg Sugerman

APB Podcast – Success Coach Gregg Sugerman

This guest of the APB Podcast is also a long time forum member and friend. I first met Gregg Sugerman when he joined the forum years ago. Since then, he’s gone on to become a success coach dedicated to helping people change their lives and reach their true potential.

In this episode, Gregg and I talk about everything from motivation to breaking past sticking points. It’s a great listen for anyone who wants to improve their personal and professional life.

You can find Gregg on his website at GreggSugerman.com and in his Facebook group Unbroken, Unlimited, Unleashed.

APB Podcast – Know Your Customer

APB Podcast – Know Your Customer

There’s a lot to learn in marketing. When you first start out, the focus is on getting up to speed with technical things like tracking, building landing pages, and setting up advertising campaigns.

Most marketers spend a great deal of time on those things, and often overlook a very simple question – who is my target customer?

It doesn’t matter what niche you promote, or what traffic source you use. Marketing is really about knowing the audience you’re trying to convert. If you can get a good handle on this, your success rate will improve substantially.

In this episode we dive into what it means to ‘know your customer’. Give it a listen and let us know what you think.

APB Podcast – How to Network for Success

APB Podcast – How to Network for Success

Networking is one of the single most important things you can do for your business. As affiliates, we’re often introverts who have a hard time meeting other people. Working by ourselves from home certainly doesn’t help.

So how do you meet other people? In this podcast episode we lay it all out. Learn where and how to approach people, what to say, and how to develop relationships that will benefit both parties. Give it a listen, and let us know if you have any other tips and tricks.


Aff Playbook Private Mastermind Group

Aff Playbook Private Mastermind Group

What if you could cut your learning time in half and finally master affiliate marketing?

Hey Everyone,

I want to tell you about an exciting new training program I’m launching. Most of you know me from the Aff Playbook forum, but for those that don’t or who just joined, I’ll share a short bio.

I started online marketing over a decade ago when I was sick of my day job and looking for a way to finally work for myself. It wasn’t too long before I was making enough money to quit my job and start living my dream of running my own business.

Over the last decade, I’ve:

– Been the top (highest revenue generating) affiliate at several networks
– Consulted affiliate networks and traffic sources to help them grow
– Ran countless successful campaigns across the most popular traffic sources and niches
– Personally coached thousands of affiliates
– Built the Aff Playbook forum
– Held multiple sold out private masterminds

I love online marketing because it’s enabled me to live life on my terms. For me, that means owning a comfortable house in an upscale Northern California neighborhood. It means feeling secure and knowing the bills are getting paid. Maybe best of all, it means being able to take off whenever I feel like it, whether it’s for a nice day out of the office or a first-class European vacation. I’m not that concerned with turning life into an extended rap video, but who knows – maybe I’m saving that for the mid-life crisis. The point is that online marketing is full of opportunity and it’s been really good to me (and many, many others).

I get asked to do private coaching all the time, but in my experience, most people improve faster in small group settings. Not only do you get to see what other group members are succeeding and failing at, but you get the support and encouragement of other people who are equally dedicated to similar goals. Instead of learning only from your own mistakes, you can spot patterns across the group and learn from them.

After much planning, I’m finally ready to unveil a program I feel 100% confident will greatly improve your business.

Announcing The Aff Playbook Mastermind Group

Do any of these sound like you?

– You run campaigns, but are never totally sure if you’re doing the ‘right thing’. Are you killing it too soon? Missing out on a profitable campaign?
– You struggle to find something profitable that lasts
– You want to build a real business with online marketing but don’t know where to focus
– You’re sick and tired of the ups and downs associated with normal affiliate marketing
– You’ve had a little success but you’re just not sure how to translate that into a real career that can support you (and your family) over the long-term
– You Feel like you’re getting traction but not making progress

If any of those sound familiar, don’t feel bad. They’re some of the most common issues I see affiliates struggle with.

Who is this mastermind for?

This mastermind is ideal if you want to:

– Increase profits through affiliate marketing and other online opportunities
– Learn the most cutting edge strategies working right now
– Remove the ups and downs associated with affiliate marketing, and build a long-term sustainable business
– Implement strategies to take your business far beyond what you’ve done before
– Be part of a group of driven individuals committed to success and helping each other.

This mastermind is NOT for you if…

– You want to get rich as fast as possible
– You want instant results
– You want to sit back and not participate

I would never promise those things because that mindset doesn’t work.

What do you get in the mastermind?

As a member of the Aff Playbook Mastermind you get:

– 1 group phone call every other week

These calls are where we learn and help each other to accomplish our goals. We’ll review your progress and keep you on track. You’ll get a chance to ask questions, and work on your problems. We’ll identify areas for you to focus on, and make sure you keep moving in the right direction.

Everyone will get individual attention, and specific actionable advice they can work on.

– Private Facebook Group

As a mastermind member, you’ll get access to a private Facebook group where you can communicate with other members in between calls.

– Lifetime access to call recordings

Each call will be recorded so you can listen or take notes whenever you want.


Bonus #1 – APB Forum Access

As a mastermind member, you’ll receive complimentary access to the Aff Playbook Forum + Tools as long as you’re an active member of the mastermind.

Bonus #2 – Private coaching session with David

A 1-hour private coaching call with me. This isn’t even something I normally offer, and you get it for free just for joining the mastermind. The entire focus of the call is to help you work on whatever you need most. We’ll identify your strengths, weaknesses, and potential opportunities or trouble spots so you can hit the ground running in the Mastermind Group.


– What time will the coaching call be?

One of the many awesome things about running an online business is that you get to network with people from across the globe. However, this does create some challenges when scheduling group calls. I’m purposely not setting a time for the call until our initial group is formed. I want to vote on a time when the most people can make it.

– Is this for newbies or advanced marketers? How much experience do I need?

This totally depends on the group I form. I will be personally interviewing each applicant to make sure they’re a good fit. I’m going to match up people by experience so we can learn as a group as fast as possible.

You don’t need a lot of experience to get value from the group, but I want to emphasize that we won’t be covering things like how to set up tracking or get an affiliate link from your network. Those are things you can easily get answered elsewhere (like in the forum, with your free membership). We want to focus on things you can’t get anywhere else – things that are personalized to you and your business – personal blocks, scaling your strengths, and anything else we uncover in the coaching sessions.

– How many people will be in the group?

This will be a very small group (under 10 people) so we can maintain maximum focus and make sure every member gets the most out of it. This will also allow myself and other members to share things that are working without fear of it getting saturated.

There will be at most, 2 groups. I want to give each group maximum attention, and this is all I can properly devote myself to.


The first payment is $747 which covers your first 3 months. I’m structuring it this way so you get maximum value, and we build a group who can grow together. We will make a lot of progress in the first month, but you can’t expect success in just a few calls. It would be damaging to the group to have a high turnover rate, because we want people who are seriously committed to their businesses and their own success. After the initial 3 months, the cost is $297 per month.

Warning – there is a very limited number of spots available, so if you miss this opportunity there may not be a spot open for a long time. Members who leave and wish to come back will have to wait for a spot to open back up.

This is an investment in your business that can pay for itself multiple times over. For about $8/day, you’re getting access to world class training and networking that will help grow your business beyond what you thought possible. By taking this opportunity to invest in yourself and your business, you’ll gain skills and knowledge that will help you earn a consistent income for the rest of your life.

To join, please fill out this very short survey (http://affplaybook.com/aff-playbook-private-mastermind/) so I can get an idea what group to place you in. This isn’t an application, so just answer as accurately as you can. I will divide the two groups based on goals and experience level to make sure people get the maximum benefit from the coaching.

The group will start approximately the week of August 8th.

As always, please let me know if you have any questions!

APB Podcast – List Building Round Table

APB Podcast – List Building Round Table

You might have heard ‘the money’s in the list’, but what does that really mean? Simply put, building an email list is one of the most effective marketing methods.

When you build a list, you have an asset you can market to over and over. Instead of just sending them off to hopefully get one conversion, you can collect their email and potentially get multiple conversions on just one visitor.

In this episode, we discuss list building ideas and techniques. Some of what we cover includes:

  • The best ESP’s to use
  • What to offer in exchange for the opt in
  • How to fully monetize each visitor
  • Techniques and tips to further monetize your list

Hope you enjoy this one. Let us know if you have any questions!