This is a post I wrote for the forum a while back, but wanted to share it with my blog readers too. This lesson is a collection of enhancements you can add to your landing page. These can be used on landing pages in any niche, on any traffic source. In some cases there are multiple ways to accomplish something. I’ve tried to sum up the easiest to implement examples.
Call Out Keyword/Target
What this does is place the bidded target or keyword on your landing page. This is great for adding stuff like ‘Welcome visitors of sitename.com! We have a special offer for you!’