APB Podcast – PPC Round Table

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Jacob, Jason and I recently got together to talk about all things PPC. PPC is a huge topic! You have different traffic sources like AdWords and Bing, search vs display, the list goes on.

We’ve all done a fair share of PPC, so it was interesting to hear different opinions on things. There’s so much to talk about with PPC, we’re definitely going to have to record some more episodes on it.

Check it out and let us know what you think!

APB Podcast – Mastering the Education Niche

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Education is one of those evergreen niches that will always be around. It’s a great niche to promote because there is always demand for leads, and there are many different sub niches within the niche to promote.

In this podcast, I got together with my friend Galel Fajardo to talk about promoting education offers. Galel is a marketing consultant and also the Director of Marketing for an online school. He has the unique perspective of having experience on both sides of education offers.

In this episode, Galel lays out what you need to know to be competitive in the niche. We talk about what advertisers look for, what types of leads you can generate, and how you can maximize your results.

I want to thank Galel for taking the time to share his knowledge with us! If you want to contact Galel, he gives you a few ways at the end of the episode 🙂

APB Podcast – PPV Round Table

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When I first started Aff Playbook, it was actually called ‘PPV Playbook’ because we focused almost exclusively on PPV traffic. We’ve come a long way since then, and expanded to cover all types of traffic and a lot more.

I have a lot of experience running PPV traffic, and so does the entire APB faculty. In this episode, I sit down with Miser and Jerdei to talk about our experience with PPV traffic. Between the three of us, we have a lot to say on the subject.

Some of the things we discuss include:

  • Our favorite types of offers to run
  • What types of landing pages we use
  • Our top PPV traffic sources
  • Opportunities that go beyond promoting affiliate offers

This was a great discussion, and we all had a lot of fun! Be sure to let us know if you have any questions in the comments below!

 

 

APB Podcast – The 80/20 Principle for Online Marketing

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The 80/20 principle states that, for many events, roughly 80% of the effects come from 20% of the causes. This can be applied to all types of industries. You’ve probably heard this concept applied to marketing. An example would be – ‘roughly 80% of your income will come from 20% of your campaigns’.

The most important thing to learn about the 80/20 principle as an affiliate is what 20% of your actions will produce 80% of your results. To put it another way, how should you prioritize your tasks? What’s important to focus on, and what doesn’t really matter? The answers might surprise you.

In this episode jerdei, miser, and I discuss the 80/20 principle and how it applies to online marketers. As always, we welcome any questions or comments you have!

 

APB Podcast – Building Your Business

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Being a successful online marketer is one thing, but being a successful marketer year after year is another. Our industry is filled with stories of people who made all kinds of money once or twice but couldn’t do it long term. So what’s the difference between these two groups of affiliates? One big difference is the focus on building a ‘long term business’, but what does that mean?

In this episode, I’m joined by two forum members – Jason aka miser and Jacob aka Jerdei. Both are successful affiliates, and help me out answering questions and supporting the forum. Between the three of us, we’ve helped train and support a lot of marketers in the forum. This has given us a good perspective on why some people become successful while others struggle.

In this episode, we focus on the need to diversify and build a well rounded business. We discuss taking the skills you learn in affiliate marketing and using them to branch out and diversify.

Enjoy the episode, and let us know if there’s anything you would like us to cover in the future!

 

 

Aff Playbook Fall Special Deals

September is always a great time to jump start your business. I always like to do something around this time of year to help people grow their business.

This year, I’m going to offer deals on 6 month/1 year and a limited number of lifetime memberships. I’ve only done this once before and they sold out almost immediately.

Why should you grab one of these memberships? Here are just a few reasons:

Aff Playbook is one of the oldest and most respected affiliate marketing forums around. We’ve been going strong since 2009 with no signs of slowing down.

We now have a team of experts to help answer your questions. This means you not only get my help and advice, but also learning from a number of other experts. It’s extremely effective to have multiple people giving you advice and suggestions. Don’t worry, I’m still in the forum 7 days a week answering questions, writing new case studies, and everything else you’ve come to expect from me.

All of our case studies and lessons are in the process of being updated. The way I structure our case studies and lessons are so they retain value no matter how old they are. We’re not just handing you a campaign that will work for a week. We want to show you a technique or strategy that you can use for years to come. It’s still helpful to know how the technique is working now, and what if anything we’ve changed, so that’s what we’re currently working on.

We have the largest and most respected set of affiliate marketing tools online. From our LP builder to spy tools, we have you covered so you never need anything else. We release new tools all the time, and have some very exciting stuff coming out in the near future.

We want you to build a real business. While you can earn great money sending traffic to affiliate offers, there’s the potential to earn so much more. We don’t stop at pure affiliate arbitrage, and instead teach you how to build a stable long term business. This is a huge thing that separates us from other forums and courses. I know of no other place where you can learn to build a stable affilaite marketing business like we teach.

We’re not going anywhere. Aff Playbook has been around since 2009, and it’s only going to get bigger and better. I love running the forum and interacting with members.

Now that you know a few reasons why this is such a great deal, let me give you the details.

The discounts will go live Friday September 4th at 10am Pacific time and end Saturday September 5th at 10am Pacific time. The discounts will not be offered outside of those times.

Annual memberships will be $499

6 Month memberships will be $299

Lifetime memberships will be $1497 and I am only selling 10 of these. Last time I offered the lifetime memberships they sold out in minutes (literally), and I expect the same this time.

Last time, the lifetime memberships were sold out before my final email blast was finished sending so if you want one of these I highly suggest you bookmark this link and just check it at 10am Pacific time on this Friday, September 4th.

Here’s the link to purchase

http://www.affplaybook.com/amember/signup/YByF2sHs

Please feel free to let me know if you have any questions!

Affiliate Marketing Optimization vs Scaling

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I get to see a lot of people’s campaigns, whether it’s through follow along campaigns on the forum or private coaching.

There’s a few issues that are common mistakes, but the one I want to focus on today is a biggie – low volume.

The Problem

Many affiliates mistakenly believe the way to get to $100/day, $1,000/day or even $10,000/day is through optimization only. This is simply not true.

I’m not saying optimization isn’t important..it’s VERY important. What I’m saying is you usually aren’t going to take a $10/day campaign and turn it into a $500/day campaign just by adjusting bids and split testing landing pages.

The differences between optimization and scaling

For the purposes of this lesson, lets think of optimization and scaling as 2 different things.

Optimization is where you’re trying to squeeze more money out of a campaign though:

– Adjusting bids
– Cutting targets
– Split testing LP’s
– Split testing offers
– etc

Those things can have an effect on traffic volume (for example, if you increase your bids you might get more traffic) but they’re mostly used for squeezing more profitability out of a campaign. They don’t have as much effect on total traffic volume as what’s considered ‘scaling’.

Scaling is where you’re directly trying to get more volume. Yes, you’re trying to get profitable too but that comes AFTER you have traffic volume to optimize. Scaling is achieved though:

– Adding more keywords/targets
– Raising your bids
– Raising your daily budget
– Expanding your campaign to other traffic sources.

Again, these 2 concepts ARE related and they aren’t two totally separate things. I’m making a clear distinction here for this lesson, so you can clearly see the difference.

What happens if you focus on optimizing and not scaling?

Well, your campaign will stall. Like I said, you’re not going to turn a $10/day campaign into a $500/day campaign through optimization alone (normally). If the volume is already there you might. For example, if you were spending $500/day and making $400 back you could possibly do some optimizing and get an extra $100/day out of it.

What I’m saying is – if you are only spending $10/day there’s no amount of optimization you can do to make up for the lack of volume.

This isn’t a perfect analogy here, but bear with me…

Pretend you do sculptures. Imagine someone hands you a big mound of clay and asks you to make a sculpture of something from it. ‘No problem’ you think, you have plenty of material to work with.

Now imagine someone hands you a tennis ball size piece of clay and asks you to make the same big sculpture you just did. How can you make something larger when you don’t have the raw material to work with? It’s impossible.

With your campaigns you need the traffic volume before you can take it and optimize it into a $100+/day campaign.

So what can you do about this?

The first thing is to get over your fear of spending money. So many people are scared of losing any amount of money, they won’t ever spend what they need to in order to really get a campaign going.

People also are afraid of messing up their $10/day campaign. The thing to remember, is you’re never going to grow it much past that without more volume.

Chances are…actually, no…I can pretty much guarantee you’re going to ‘lose money’ when you start trying to scale. Remember, this isn’t ‘losing’ money..it’s investing in your business. You HAVE to buy data to work with. That’s how this business operates.

Besides getting over the fear of spending money, you can do a number of things to scale your campaigns.

– Keep testing new targets. This should be an almost continual process where you add 20-100 targets, cut the losers/keep the winners, and repeat the process.
– Don’t limit your daily budget. If you’re hitting your daily budget, one of the easiest things you can do to scale your campaign is raise it.
– Make sure you’re spending enough on each target before killing it. We recommend 2-3x the offer payout, and if there’s no conversions, kill it. I want to stress this isn’t an exact formula. There are a lot of factors in play, this is just a guideline to go over. That’s why it’s important to do follow along campaigns – so you can learn from real world examples.
– Don’t be afraid to test bidding higher.
– Expand your profitable campaigns to other traffic sources.

Some campaigns have a limit to how much they can be scaled. Learn when to recognize this, because it’s important. You don’t want to be spending your time trying to scale a campaign/niche that you just won’t be able to get that much volume out of.

Remember that your time is a valuable resource. There’s no sense in putting it into something when you can reap a bigger reward by focusing elsewhere.

An example would be something like a timeshare offer campaign. This can be a profitable niche, but you won’t get the same traffic volume like you would in something like the weight loss niche. That doesn’t mean it’s not worth your time though! It means you have to recognize when you just can’t scale a campaign anymore then work on maintaining it while you build other campaigns.

Reading over this lesson, can you identify your sticking point in getting more volume and scaling your campaigns?

APB Podcast – John Lee Dumas founder of Entrepreneur On Fire

In this episode of the Aff Playbook affiliate marketing podcast, I interview John Lee Dumas from Entrepreneur On Fire.

Entrepreneur On Fire has been awarded the Best of iTunes, and it’s easy to see why. John puts on a new high quality podcast every single day. This level of dedication to producing valuable content for entrepreneurs has resulting in a monthly income now approaching $300k per month.

John is a super high energy individual (although in this podcast we learned he enjoys a good House of Cards Marathon), and his passion for talking about business and entrepreneurship really shines through.

In this episode we discuss:

– John’s background and how he got started

– Who inspires him

– His morning routine

– Staying motivated, and what to do when your motivation runs low

– The biggest struggling points for aspiring entrepreneurs.

– Going to college vs starting your own business

– Hiring and working with virtual assistants

– Advise for those who are working full time jobs but really want to start their own business

– Coming trends for 2015 and beyond

I would like to thank John for taking the time to do this. Be sure and check out Entrepreneur on Fire.

Traffic Vance Webinar Replay

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I did a webinar with Traffic Vance where they show their new 2.0 interface. This new interface isn’t just a new skin, it’s a completely different system. There have been some major updates and improvements in every area.

You can test the new interface now by clicking on the green button on the right, just after you log in.

In this webinar, Dani from Traffic Vance shows you how to use the new interface. We also get into some advertising discussion afterwards. Give it a listen, I’m sure you’ll learn something!

 

Aff Playbook Now Available In Over 35 Languages

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In high school I took French, but…let’s just say I didn’t do too well in that class, so I can’t tell you what the picture says. There are a lot of people who can speak multiple languages though, or who read better in a language other than English. Now there’s a way for you to read the Aff Playbook Affiliate Marketing Forum in any one of over 35 languages.

Simply scroll to the bottom of the forum, and click the flag that represents your desired language and you can start reading your favorite affiliate marketing forum in the language that best suits you.

So if you know someone who wants to learn affiliate marketing, but struggles with written English send them our way! This is also a great opportunity for Aff Playbook affiliates.