Love ’em or hate ’em, spy tools have been around a long time and aren’t going anywhere. New affiliates spend lots of time worrying about their campaign getting spied on, or ripped off, and trying to prevent it. Other than using spy tools occasionally, I never give them another thought. They can be great resources for research, but there’s no reason to fear them.
This is an interview I did with Lukasz Jasiak, one of the co-founders of the spy tool Box of Ads. In this interview we talk about:
- Why most seasoned affiliates don’t worry about spy tools
- How to use spy tools most effectively (hint – it’s not about copying campaigns at all)
- How BOA got started, and it’s plans for the future
- The challenges of creating and running a software startup
We have several tools in the forum built off BoxofAds including PPV spy tools, and a newly released media buy spy tool.
Listen to the interview here and let me know what you think!